the problems and prospects of marketing auto maintenance services in enugu metropolis
(A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO)
This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. Continue Reading
attitude of consumers towards made in nigerian goods
(A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU)
This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. Continue Reading
marketing research as a tool for profitability in the service industry
(A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS)
This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. Continue Reading
consumer preference for malta †guiness, maltina and vita †malt brands of malt drinks, in enugu urban
This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify whi... Continue Reading
effective marketing strategies for health care services in enugu metropolis
(A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU)
The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the c... Continue Reading
the effect of branding on product marketing
(A CASE STUDY OF UNILEVER NIGERIA PLC)
The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Continue Reading
the marketing mix application in the marketing of places rentals services in ikeja metropolis
Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and ... Continue Reading
problems and prospects of marketing of agricultural produce in an economy
(A CASE STUDY OF NDOKWA LOCAL GOVERNMENT AREA IN DELTA STATE)
The objective of this study was conducted to identify some essential data development for the improvement of poor marketing facilities in an economy. The population for this study was 400 drawn from four towns in Ndokwa Local Government Area. The design adopted was interviewed and personal observation between the commercial farmers. This was done t... Continue Reading
improving advertising effectiveness in the marketing of consumer goods in nigeria
(A CASE STUDY OF EASTERN SHOP)
Ordinarily, the study on improving advertising effectiveness in consumer goods market in all departmental stores in Enugu is a rest and difficult task as a result, the study is limited to finding how effective advertising can be of help in the marketing of consumer goods in Enugu with special reference to eastern shop Ogui, Enugu. Continue Reading
effective marketing strategies for improved performance in the soft drink industry
Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out of the integration, in this ever-changing marketing environment. This work is done to find out the problems of soft drinks industry (7-up) as they pertain t... Continue Reading
the problems of marketing agricultural products in nigeria
(A CASE STUDY OF ALFA POULTRY)
In this research work, effort was made to X-ray the marketing of agricultural products in Eastern Nigeria a case study of Alfa Poultry. This is with view to presenting simple general problems in marketing of agricultural products in Eastern Nigeria and to make recommendations where necessary in order to find a lasting solution to these problems. Continue Reading
the effect of pricing strategies on the marketing of toilet soaps in enugu state
(A CASE STUDY OF SELECTED TOILET SOAPS)
The main purpose of this study is to analyze the effect pricing strategies on the marketing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc. The objectives of the study among others is: - To determine whether the pricing system of toilet soaps organization attract customers. - To find out... Continue Reading
public relation techniques for marketing air transport services in nigeria
(A CASE STUDY OF EXECUTIVE AIR LINE SERVICE)
To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between people and organization. To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.... Continue Reading
marketing promotion in a depressed economy, problems and prospects
(A CASE STUDY OF CHOKIL LABORATORIES ENUGU)
The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the sam... Continue Reading
effective promotional strategies for the cosmetics industry in enugu metropolis
(A CASE STUDY OF CHOKI LABORATORY)
This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. Continue Reading
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