The main thrust of Basel II framework is to ensure that banks maintain adequate liquidity and higher capital buffers that will match their operations in the course of financial intermediation. In spite of this thrust, unanimity does not exist among bankers, financial regulators, scholars and researchers on the ability of Basel II to prevent future ... Continue Reading
Environmentalism has fast emerged as a worldwide phenomenon, leading business firms to be part of the phenomenon by practicing green marketing strategy. Consequent upon this, this study aims at examining the influence of consumers‟ environmental concern, awareness of green product, price and brand image on their purchase decision. Continue Reading
The effective application of the duo of advertisement and sales promotions are assumed by marketing theory to have a direct consequential effect on annual level of turnover. Before this can be achieved, both advertisement and sales promotion arc expected play some positive roles directly or indirectly linked to motivating customers to increase th... Continue Reading
Marketing channel strategy is one of the major strategic areas of marketing management, fits under the distribution (place) variable in the marketing mix. Management must develop and operate its marketing channels in such a way as to support and enhance the other strategic variables of the marketing mix in order to meet the demands of the firm's t... Continue Reading
This investigation is an attempt to evaluate the performance of a viable Nigerian Bank with a particular reference to Afribank Nig Plc. The study revealed that this bank is liquid and healthy financially. This implies that the operators of the banking industry did what was expected of them in terms of strategy formulation and implementation and a... Continue Reading
This study is concerned with the effective marketing of Petrochemical products in Nigeria. Petrochemical Products are vastly used by several Industries in their various Production Processes. Data used in this study came from both Primary and Secondary sources. Primary data were collected mainly through interviews and questionnaire administration. W... Continue Reading
The proliferation of drugs as a global cancer, has eaten deep into the healthof the general public. It is the greatest evil of our time and the highest weapon of terrorism against public health, as well as an act of economic sabotagethat has led to organ dysfunction, disabilities, worsening of disease condition, loss of public confidence in public ... Continue Reading
Women are believed to be economically active yet, they comprise of the majority of the world‟s poor. Women have not only been disadvantaged in access to material resources like credit, property and money, but they have also been excluded from social resources like education and knowledge concerning some businesses. This study examined the eff... Continue Reading
Chapter one of the study contains the introduction which highlights the statement of the problem objective of the study. Scope of the study, Research methodology, limitations of the study as well as the definition of some relevant terms refered to in the study. Chapter 2 is the literature review. The chapter is divided into 3 parts viz-(1) obje... Continue Reading
Fiscal federalism emphasizes the need to share the functions and finances of the public sector between the federal and sub-federal units of a country. This is done to enable each unit of government to provide goods and services in areas of their competence. However, fiscal federalism, as it is practised in Nigeria, has brought some challenges to th... Continue Reading
Agriculture in any nation plays a vital role as the backbone and foundation economy. It constitutes a basic economic unit making significant impact on the Gross Domestic Product, GDP, of a developing country as Nigeria. It forms a reflection of the Socio-Economic status of majority of the populace involved in it. Majority of the operators of this... Continue Reading
This research work is concerned with the problems of detergent and as well as the marketing operations of the Lever Brothers Nigeria Limited, including the management of its distribution function. The research was made possible through the review of the Levernews, Papers presented at Seminars, and as well as some business journals. Individual distr... Continue Reading
The major problem of the study is the poor management of Industrial Conflicts within the University in spite the mechanism (collective bargaining) at the disposal of the Actors (ASUU and Management) with which to curtail such menace. The main research question of the study: Does collective bargaining enhances effective industrial conflict managemen... Continue Reading
THE ROLE OF ADVERTISING ON CONSUMER CHOICE: A CASE STUDY OF THE NIGERIAN CONTEMPORARY SITUATION. Advertising generally in the Nigeria situation as well as worldwide has played a very vital role in influencing the choice of consumer goods/services, but the Nigerian situation, because of her economy presents an interesting scenario for closer study. ... Continue Reading
Activities in the Nigerian Stock Exchange (NSE) in the past years show that the Nigerian Industrial Goods firms is one of the sectors that contributed to the drop in the Nigerian Stock Exchange Turnover Ratio from 21.86% in 2008 to 13.26% in 2009, attributing to the decline in stock prices.. Therefore, this study examined the extent to which share ... Continue Reading