This research work examined three problems: applicability of the linear programming method of allocating scarce resources to the allocation problems printing firms in Nigeria and its challenges; the use of the method to appropriately allocate scarce resources in the printing industry; and the determination of any other method of allocation used in ... Continue Reading
The pervasive problem of distress in the banking sector in Nigeria in recent years requires the development of a cost effective, reliable and quick technique for predicting potential failures. Although several studies on distress in the banking sector in Nigeria has been carried out, most of them were limited to causes and efficacy of distress rath... Continue Reading
Information and communications technology (ICT) has recorded a remarkable development in recent years. This development is affecting educational development across the globe in various ways. It has also made Nigerian government to formulate policies on IT. Accordingly the study was conducted to assess the effects of ICT on educational development w... Continue Reading
The policy of deficit budgeting had grown tremendously in Nigeria between 1985 and 2008.The essence was to help accelerate the growth of capital in Nigeria using the policy of deficit budgeting as formulated by Keynes. The statement of the problem is: To what extent is the policy of deficit spending applicable to Nigeria as a tool for economic grow... Continue Reading
The study has examined the quality of Banking services in Nigeria vis-a-vis the changing needs of the customer. It has also articulated how much certain customer attributes affect their choice of commercial banks. In the course of the study, a review of literature was undertaken. It covered the concept of consumer behaviour and gave a brief histo... Continue Reading
The financial institutions particularly the banks, and the government organizations have been subjected to many forms of policy measures which have not been in t h e i r favour. The study has been undertaken, therefore, to unearth the extent of the impact of such l i q u i d i t y squeeze on treasury management. It has been discovered from the stud... Continue Reading
The findings show that dividend payout ratio, sales growth rate and return on equity have significant and positive relationship with the shareholders’ value of listed industrial goods firms in Nigeria while negative and insignificant relationship between working capital ratio, debt and shareholders’ value of listed industrial goods firms in Ni... Continue Reading
Despite efforts being made by relevant stakeholders to improve performance, most firms do not ensure optimal level of working capital and this has been a major obstacle to their overall profitability. Efforts were made by this study to examine the impact of working capital management on the profitability of conglomerate firms listed on the Nigerian... Continue Reading
Discount houses are a recent addition to the Nigerian financial system's matrix.Discount houses are non-bank financial institutions which shift funds between the Central Bank on one hand and licensed banks and other financial institutions on the other hand, through the provision of discounting and re-discounting of eligible short - term securities ... Continue Reading
The greatest threat facing the survival of Nigerian democracy and unity is general insecurity occasioned by various communal conflicts. Communal conflicts in Nigeria are caused by competition over access to land and other natural resources. For over a decade the Gombe southern senatorial district has been enmeshed in communal conflict, resulting in... Continue Reading
Advertising and price are two variables that interplay to affect the buying decisions of consumers. While advertising informs consumers of product existence and its features, the cost associated with it can not be overlooked. This cost results in higher unit price for the product thereby creating "artificial" product differentiation. Consumers, on ... Continue Reading
Economic growth and development is a fundamental question in life of any nation. Every nation, at any given time is striving to attain higher level of development. The question in this struggle, as it were is always the question of designing and selecting the best development strategy. In Nigeria, attention has been turned to rural areas as a base ... Continue Reading
In a bid to survive and flourish, most firms generally tend to employ marketing mix strategies which embraces important issues such as techniques to be employed and applied, that will suit their operating environment and result in achievement of overall organizational goals. Techniques as has been discovered in the study are complex and complicated... Continue Reading
This study is concerned with the effective marketing of Petrochemical products in Nigeria. Petrochemical Products are vastly used by several Industries in their various Production Processes. Data used in this study came from both Primary and Secondary sources. Primary data were collected mainly through interviews and questionnaire administration. W... Continue Reading
EFFECTIVE MARKETING OF SOFT DRINKS IN NIGERIA. A CASE STUDY OF 7UP BOTTLING COMPANY Continue Reading