integrated marketing communications and consumers patronage of nigerian beverage products

The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of ... Continue Reading

Business Administration and Management

promote composition of pleurotus tuberrcoginin from enugu area

Proximate analysis of Pleurotus tuberregium was determined to ascertain its nutritional composition. the sample was analysed for its moisture, crude fibre, ash, fat, protein and carbohydrate content. Using the method of AOAC. The results for the analysis showed that the materials has moisture content of 2.5% ash content of 1.50%, fat content of 3.... Continue Reading

Food Science And Technology

the effect of computer usage on academic achievement of secondary school students in nigeria

THE EFFECT OF COMPUTER USAGE ON ACADEMIC ACHIEVEMENT OF SECONDARY SCHOOL STUDENTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY During the last two decades education institutions have invested heavily in information and communication technologies (ICT) particularly computers. The use of computers has h... Continue Reading

Computer Science

impact of colour representation in newspaper advertising


This research work is on impact of colour printing on Newspaper Advertisement. In carrying out this study, the researcher used survey research method in which she used questionnaire to collect her data. A sample of 100 was drawn from 200 population of Garriki and Obiagu residence the researcher ask research questions and formulated research hypothe... Continue Reading

Mass Communication

media staff welfare and effective journalism in nigeria


Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as the carry out their duties. The results of the methodology shows that the media staff are not taken good care of. The journalism in Nigeria based on what is obtainable and that the proper welfare of Nigerian journalists will ensure effec... Continue Reading

Mass Communication

an examination of the causes of brain drain in nigerian universities


Every organization be it public or private is primarily concerned with the retention of its staff to ensure the achievement of its goals and objectives. Yet, not every employee strives in the organization to attain these goals and objectives. When such gap exist, productivity, or service as the case may be “Suffers” and hence the attainment of ... Continue Reading


nutrient composition, functional and organoleptic properties of complementary foods from sorghum, roasted african yam bean and crayfish

Complementary foods were formulated using sorghum, African yam bean and crayfish. The nutrient composition, functional properties and organoleptic attributes of the formulated complementary foods were investigated. The different flours were combined in the ratios of; 70:20:5, 80:15:5, 75:20:5, of sorghum, African yam bean and crayfish respectively.... Continue Reading

Food Science And Technology

design and implementation of a virtual library system

DESIGN AND IMPLEMENTATION OF A VIRTUAL LIBRARY SYSTEM ABSTRACT The Virtual Library is currently developing, as the society becomes more dependent on technology to store and obtain information quickly and effectively, there has been increasing concern in how easy access can be made to books for research, or having unhindered access to store inform... Continue Reading

Computer Science

role of budgeting in the public sector of the nigeria economy


This research work was carried out on the Role of Budgeting in the public sector of Nigerian Economy with particular reference to Nkanu west Local Government Area. This study is divided into five chapters, each dealing with particular aspect of the study. Continue Reading


the relevance of accounting records and survival of business enterprises

CHAPTER ONE INTRODUCTION/BACKGROUND OF THE STUDY The concept of capitalism remains the most important reason why people go into business. (Onula 1995,21). It is a propelling factor behind business survival and growth. Thus profit when attained must be improved upon. Many variables have been noted to significantly contribute to the improvemen... Continue Reading

Computer Science

computerised news editing system

Computerised News Editing System ABSTRACT Those people out there, who are familiar with journalism will better appreciate how difficult it is to produce or develop well edited news . This project Design and implementation of a computerized News Editing system, distinguish itself as it provides solution to the teaming problems facing today’... Continue Reading

Computer Science

the roles of advertising on consumer choice


THE ROLE OF ADVERTISING ON CONSUMER CHOICE: A CASE STUDY OF THE NIGERIAN CONTEMPORARY SITUATION. Advertising generally in the Nigeria situation as well as worldwide has played a very vital role in influencing the choice of consumer goods/services, but the Nigerian situation, because of her economy presents an interesting scenario for closer study. ... Continue Reading


integrated tourism multimedia information system

CHAPTER ONE INTRODUCTION/BACKGROUND OF THE STUDY 1.0 This chapter is concerned with the general introduction of the research work. It presents the objectives, scope and limitation of the study together with other relevant introductory details. There are many different ways of presenting information for tourist. In the past, tourist regions ... Continue Reading

Computer Science

raduisibilit de la littrature orale africaine : le cas de la chanson fon du rythme akonhun

Throughout the history of translation, the question of ―translatability of literary works‖ has been repeatedly asked and debated among linguists as well as translators and translation theorists. For some, all translations are apparently attempts at finding solutions to some insoluble problems. They therefore distinguish two kinds of untranslata... Continue Reading


a comparative study of the contribution of lower and upper benue river basin development authorities to rural development

The development of rural areas in Nigeria as a cornerstone for the overall development of the nation has become both a problem and challenge to leaders of the country. The study is therefore, set out to assess how the Lower and Upper Benue River Basin and Rural Development Authorities (LUBRBRDAs) have developed their host communities. Continue Reading


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