influence of mobile marketing on consumer purchase behaviour in organized institutions in lagos state, nigeria
This study is aimed at examining the influence of mobile Marketing on consumer Purchase Behaviour among mobile phone users in organized institutions in Lagos State. The objectives of this study are to examine the effect of marketing messages on consumer attitude, to identify the effect of marketing messages on purchase behaviour and to ... Continue Reading
impact of leadership style on organizational productivity
The study discovered that leadership style affect organizational performance of any given company. That the style of leadership a manager adopted has a direct effect on the organizational performance of the employee. The study among others things discovered are, that participatory style of leadership and delegation of duties enhances the ... Continue Reading
the effect of entrepreneurial skills on product portfolio development
This research work examined the effects of entrepreneurial skill on product portfolio development of medium scale enterprise in Lagos. It is important for business owners (be it a small medium scale enterprises operator or large scale enterprise), who aspire for optimum success in their endeavour to take cognisance of the essential entrepreneurial ... Continue Reading
the impact of micro-finance on entrepreneurial development in nigeria
This study critically looked into the impact of Micro-finance Firms on Entrepreneurial development in Nigeria, using Kenechukwu Micro Finance Bank Nsukka as a case study. The view was to ascertain the impact of Micro-finance on Entrepreneurship with reference to the organization under study. The contents of this research work were presented... Continue Reading
leadership and motivation as essential tools for organisational growth and expansion
(A CASE STUDY OF UNION BANK PLC, ABA)
(People entering employing organization) go into these organization with a lot of expectation in mind, in most cases, they (seek) good salary and other motivational factors if they are to be retained in the organization these motivation. Job security, efficient medical services, pension scheme, recognition, transportation, housing, good working con... Continue Reading
the effect of communication gap in the achievement of organisational goal
(A CASE STUDY OF NIGERIA BOTTLING COMPANY ONITSHA)
In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Effect of Communication Gap in the Achievement of organizational Goal using Nigerian Bottling Company Plc Onitsha as a case study. Having gone to the Nigerian Bottling Company Plc for a research on how I intend carry... Continue Reading
problems and prospects of operating a small scale business in enugu metropolis
(A CASE STUDY OF GRAND METROPOLIS HOTEL, ENUGU)
This research work is a very crucial study for the managers and prospective owners of Small Scale Hotel. The study has motivated by the diminishing state of the hotels and also the prospects.rnTo solve the research problem, both the primary and secondary data were collected. The research instrument used in collecting the data were questionnai... Continue Reading
dress codes and appearance norms at work: body supplements, body modifications and aesthetic labour
This report discusses the findings of a study that examined employee perceptions and experiences of, and organisational policy and practice in, the area of dress codes and appearance management at work. Continue Reading
the role of planning and forecasting in business organization
(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED)
The research was conducted mainly to examine the positive and negatives effect of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic. The ROLE ORGANISATION PLANNING AND FORECASTING IN BUSINESS ORGANISATION both primary and secondary data were used to elicit infor... Continue Reading
the factors that affecting work engagement in hospitality industry
This study was designed to investigate the relationship between work engagement and factors such as organizational trust, internal communication, work-life balance and rewards. Specifically, the study sought to achieve the following: (1)to determine hospitality industry workers’ work engagement and to find out what cause the work engagement of ho... Continue Reading
entrepreneurial strategies and the development of small and medium scale enterprises (smes) nigeria
(A CASE STUDY OF OGUN STATE, )
The development of SMEs has become an important factor in nation’s building and economic development. While developed nations have leveraged on the growth of SMEs, survival rates has been less than 10% in Nigeria despite various government intervention programmes. This study evaluated the effect of entrepreneurial strategies on the dev... Continue Reading
impact of organizational creativity and innovation on entrepreneurial success
The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of their actions lead to success of their enterprises. ... Continue Reading
a comparative analysis of the marketing strategies of dominant political parties in nigeria
(THE CASE OF 2003 GENERAL ELECTIONS)
This thesis examines the marketing strategies of dominant political parties in Nigeria with focus on 2003 General Elections. The broad objective of the research is to examine whether contemporary political parties in Nigeria are market-oriented organisations; and whether marketing offers a solution to the current democratic challenges in Ni... Continue Reading
impact of recapitalized commercial banks on sme development in nigeria
The primary objective of the study is to examine the effects of bank recapitalization on small and medium scale enterprises in Nigeria. Bank fraud, poor lending and credit management practices in the Nigerian banking sector forced the Central bank of Nigeria to revisit the capital structure of commercial banks in Nigeria. These among other thingsle... Continue Reading
the application of job evaluation in nigeria bottling company plc
(A CASE STUDY OF 9TH MILE PLANT)
This research work will review the application of job evaluation in Nigeria Company PLC using the 9th mile plant as a case study. However, the application of job evaluation is not new in the organizational structure of Nigeria. It started as complain by employees that the relative worth of job are not usually determined more often than not by a ... Continue Reading
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