This study is aimed at examining the influence of mobile Marketing on consumer Purchase Behaviour among mobile phone users in organized institutions in Lagos State. The objectives of this study are to examine the effect of marketing messages on consumer attitude, to identify the effect of marketing messages on purchase behaviour and to ... Continue Reading
The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of their actions lead to success of their enterprises. ... Continue Reading
The research study evaluated the impact of competitive marketing on the performance of multinational and indigenous food and beverage manufacturing companies in Nigeria. The study investigated how these companies utilized marketing orientation and practices, organizational structure and strategy , marketing strategies on acquisition of ma... Continue Reading
This study aimed at measuring employee attitude towards technological change as a determinant of organizational performance in Nigerian Commercial Banks. The study utilized descriptive survey design and was based on the Technology Acceptance Model 2. A simple random sampling method was used to select three hundred and sixty six participant... Continue Reading
Presently, the fast food industry in Nigeria is undergoing very rapid change and explosive growth and it has been argued that outsourcing strategies adopted have contribution to the growth of the sector due to its relevance and potentials for the economy. As such, this study tried to ascertain the significant effects of outsourcing strateg... Continue Reading
This research study examined the effects of creativity and innovation on the Entrepreneurial performance of family businesses. The objective of the research was to examine the effects of creativity and innovation on entrepreneurial performance of family business. Both primary and secondary data were used for the data gathered. The survey ... Continue Reading
This thesis examines the marketing strategies of dominant political parties in Nigeria with focus on 2003 General Elections. The broad objective of the research is to examine whether contemporary political parties in Nigeria are market-oriented organisations; and whether marketing offers a solution to the current democratic challenges in Ni... Continue Reading
The teaching profession is a selfless, noble profession, in which also psychological contract plays a significant role in explaining the OCB. The study is focused on understanding the effect of Psychological Contract on Organizational Citizenship Behaviour. This study is done on the arts faculty. A standard questionnaire for measuring Psychological... Continue Reading
This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing con... Continue Reading
The research was conducted mainly to examine the positive and negatives effect of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic. The ROLE ORGANISATION PLANNING AND FORECASTING IN BUSINESS ORGANISATION both primary and secondary data were used to elicit infor... Continue Reading
This research work is aimed at recommending possible solution to the organization and management problem of rural water supply programme in Nigeria with a case study of ANSWC Nnewi. The mean or average number of adult and children in the sample household are 3 and 6 respectively and total income reported is N200 to 100 per household per month. The... Continue Reading
The trend contemporary to the business organizations of our time is that the business organizations such as Emenite Asbestostes Limited owe certain responsibilities to the area, more specifically, inhabitants of the Community in which the business operates. Among these responsibilities is social responsibility. Every Emenite Asbestostes Limited is... Continue Reading
This research work will review the application of job evaluation in Nigeria Company PLC using the 9th mile plant as a case study. However, the application of job evaluation is not new in the organizational structure of Nigeria. It started as complain by employees that the relative worth of job are not usually determined more often than not by a ... Continue Reading
The researcher treated about sustainable Educational policies and National Development but giving more emphasis on Educational Policy because they are government programmes or action plan meant to review existing educational practice or introduce a new method aimed at enhancing a better educational pursuit for its citizens. The impact of Education... Continue Reading
The purpose of the study was to appraise the management of cash flow: An imperative for business growth in Nigeria economy. Some of the key indicators were identified to be investment, business transactions, saving effective operations of the business etc. Related literatures were reviewed for a better appreciation of the conceptual framework of t... Continue Reading