Search result(s): 1 - 4 of 4 » Department » Sociology

the effect of trailer, critics review, star power and word of mouth toward decision making on movie consumption

Movie industry is a risky business as it involves high film production cost. Moreover, it is challenging for marketers to attract consumers to watch movie in cinema. In this research, relationship between trailers, critics review, star power and word of mouth towards decision making in movie consumption had been investigated. The Kotler's B... Continue Reading


effects of mindfulness on the emotional intelligence of project team members

This study investigated the relationship between age, gender and emotional intelligence of project team members, determined the emotional intelligence of project team members with and without mindfulness practice and examined the effects of mindfulness practice on the emotional intelligence of project team members in the construction industry. The ... Continue Reading


effect of social awareness skill on the sales volume of the hospitality establishment

The research proffers an appraisal of the effect of social awareness skills on the sales volume of the hospitality establishment. It elucidate the concept of social awareness and seek to determine its significance and impact in determining sales volume of hospitality establishment. This study examines the effect of social awareness skill on the sa... Continue Reading


correlates of self-esteem in preadolescence


The purpose of the present thesis is to investigate the correlates of self-esteem in pre-adolescence. In addition, the thesis aims to identify certain gender-specific factors which may differentiate girls and boys with respect to levels of self-esteem. The sample in this research derived from eight public elementary schools situated at an avera... Continue Reading


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