the impact of news commentary on radio listeners
(A CASE STUDY OF ESBS/FRCN ENUGU)
The aim of this research project is to know the essence of news commentaries and its impact on radio listeners, with particular references to ESBS / FRCN Enugu. The project starts with introduction which gives insight into the historical background of news commentaries. It proceeds to examine the impact which news commentaries could create to its... Continue Reading
the impact of news commercialization on management of broadcast media in nigeria
(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU)
This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media shoul... Continue Reading
the role of mass media in crisis resolution
(A CASE STUDY OF IJAW/ITSEKIRI OF 1997)
The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997. In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter t... Continue Reading
a comparative study on “the importance of pidgin english in broadcastingâ€
(A CASE STUDY OF THE ESBS ENUGU)
The language is a redesigned work by the then people in order to reduce the white language to their own understanding. Those days, when a black man manages to understand queece or pidgin – English, he is been placed above his fellow mates or people, he then serves as an interpreter, mediator, between the white men in his colony and his own... Continue Reading
sales promotion as a panacea for improved sales the nigeria botlling company experience
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)
his study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. Continue Reading
the role of the media in the crusade against global terrorism
(A CASE STUDY OF THE VANGUARD AND PUNCH NEWSPAPERS)
In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample. These 89 members of the study sample were given 89 copies of structured questi... Continue Reading
role of mass communication in developing countries
(NIGERIA AS A CASE STUDY)
If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to be in constant contract to make two ends meet. The communication gap which has been causing problems all due to the fact that mass communication in developing c... Continue Reading
nigeria’s image and the place of the public relation in its reconstruction
(A CASE STUDY OF THE PUBLIC RELATION PRACTIIANCERS IN ENUGU URBAN)
Nigeria’s image to foreign countries over the years does not hold water, hence the choice of the topic. This work is emphasizing on how the public relations can help in reconstructing Nigeria’s image abroad. Nigeria got her independence for over forty tow years and ever theory had been battling with the problems of reconstructing it... Continue Reading
newspaper coverage of sports news in nigeria: a content analysis of vanguard and nation newspapers
The issue of news coverage in Nigeria has generated interest from all works of life. Argument arise as a result of what is considered inadequate coverage of sports news by Nigerian newspaper. This study analyze the contents of two Nigeria dailies - Vanguard and Nation newspapers with the aim of finding how far they have gone in the coverage of spor... Continue Reading
public relations as tool for enhancing consumer satisfaction
(A CASE STUDY OF NIGERIAN AIRWAYS)
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out... Continue Reading
the impact of using celebrities in television advertisement
(A STUDY OF PEPSI SOFT DRINK IN BENIN METROPOLIS)
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Continue Reading
attitude of television audience towards commercial interruption of television programmes
The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media ho... Continue Reading
newspapers reading habit of female staff of nnamdi azikiwe university
The study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the population of the study from whom data were obtained and analyzed. Data collected were presented in table and analyzed in simple percentage find... Continue Reading
the effects of television advertisements on the buying habit of consumers [peak milk advert in perspective]
(A CASE STUDY OF ENUGU URBAN DWELLERS)
This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and ... Continue Reading
mass media and the coverage of human rights issues in nigeria
This is a study that is pre-occupied with an in-depth analysis of the influence of Mass Media pm the coverage of Human Rights activities and also on political issues in Nigeria. Some national deilies like the vangurage, New Nigerian, Punch and Daily Times Newspapers were critically evaluated and content analyzed, on a given period of time. Continue Reading
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