Search result(s): 1 - 15 of 167 » Department » Mass Communication

impacts of the electronic media in the economic development of nigeria

(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE ENUGU)

The Enugu State Broadcasting Service (ESBS Radio I) Enugu like many other electronic media establishment in Nigeria has been carrying out its communicating functions of informing, educating, entertaining, persuading and public enlightenments and advertisements and other social programmes using the social scientific methods of questionnaire survey a... Continue Reading

Mass Communication

radio listening habits of students in higher institutions of learning

(LEARNING A CASE STUDY OF INSTITUTION OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)

Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Continue Reading

Mass Communication

the role of broadcasting in the rurla development

(A STUDY OF ESBS RADIO ENUGU)

Rural development of my kind in any place can only be meaningfully achieved through a well “ planned and executed complex interaction of many economic and non economic variables. In the course of this study, the press here is faced with the obligation of bettering the lives of the rural communities though the packaging of information on how to ... Continue Reading

Mass Communication

public relations as a tool for conflict resolution in nitel enugu territorial office

A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics. Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage good will higher... Continue Reading

Mass Communication

the role of radio in democratic society

(A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)

After the nation has been envisaged and deliberately manipulated by the military government in recent time, it seem the mass media (Radio) has lost or shaker in the role expected of it in a democratic society. In recent to this development, this research work is aimed at investigating, finding and re iterating what is expected of the mass media ... Continue Reading

Mass Communication

impact of home movie on the life of students of tertiary institution in nigeria

(A CASE STUDY OF I.M.T)

In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented. There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been beneficiary to student of higher institution. The first chapter deals with the general introduct... Continue Reading

Mass Communication

television as an instrument for educational advancement in nigeria

(AN INDEPTH STUDY OF AN ABS ONITSHA PROGRAMME “SCIENCE FOR SCHOOLS”)

The objectives of these study is to evaluate television as an instrument for educational advancement in Nigeria the specific aims of the study include:- to evaluate how the programme “science for schools enrich the teaching / learning of science subjects in our secondary schools; to fund out how well the programme has forced among the listeners a... Continue Reading

Mass Communication

impact of colour representation in newspaper advertising

(A STUDY OF VANGUARD ADVERTISEMENT)

This research work is on impact of colour printing on Newspaper Advertisement. In carrying out this study, the researcher used survey research method in which she used questionnaire to collect her data. A sample of 100 was drawn from 200 population of Garriki and Obiagu residence the researcher ask research questions and formulated research hypothe... Continue Reading

Mass Communication

the impact of using celebrities in television advertisement

(A STUDY OF PEPSI SOFT DRINK IN BENIN METROPOLIS)

The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Continue Reading

Mass Communication

electronic media as an effective instrument for cultural propagation

(CASE STUDY OF OSINA TOWN IN IMO STATE)

This study examined the electronic media as an effective instrument for cultural propagation. A case study of Osina Town in Ideato Local Government Area in Imo State. Osina was selected for the study because of its strategic geographical location between Anambra and Abia State and its rich historical and cultural background. Osina, has qualified ... Continue Reading

Mass Communication

the effects of television advertisements on the buying habit of consumers [peak milk advert in perspective]

(A CASE STUDY OF ENUGU URBAN DWELLERS)

This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and servi... Continue Reading

Mass Communication

effects of government ownership and control of mass media on media objectivity

(A CASE STUDY OF ESBS)

Our aim in this study, which has manifested in foregone discussions and analysis, is to carry the effects of government ownership and control of media on media objectivity. The study becomes necessary due to unbridled desecration of the journalistic ethnics of objectivity. In the present democratic disp... Continue Reading

Mass Communication

appreciation of viewer preference of television station

(A CASE STUDY OF ENUGU URBAN RESIDENTS)

The importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious advertiser would invest his advertising budget in television sta... Continue Reading

Mass Communication

public relations as tool for enhancing consumer satisfaction

(A CASE STUDY OF NIGERIAN AIRWAYS)

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out... Continue Reading

Mass Communication

advertising: a survival strategy for mass media organisation

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)

This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. Continue Reading

Mass Communication

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