the influence of western television programme on the cultural values of nigeria youths
(A CASE STUDY OF CARITAS STUDENTS, ENUGU)
This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their perce... Continue Reading
the role of modern technology in achieving communication efficiency in nigeria
This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in doubt of what situation and trend will look like even as we are now in the 21st century. Expectedly, there will be an era of complete and total information revolutionary Age. This period which is entire wo... Continue Reading
information technology and the changing role of mass media in nigeria
In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 78 staff of radio Nigeria and the guardian newspaper to form the study sample. The 78 members of the study sample were given 78 copies of structured questionnaires to complete. Their re... Continue Reading
public relations as a stimulus of increased productivity in business organization
(A CASE STUDY OF ANAMMCO)
Public relations is a deliberate planned and sustained effort to maintain mutual understanding between an organization and its public. Big business no doubt recognized albeit hard way the importance of public relations in the day to day running of their business. However, there is the nation in many quarters that public relations does not yield any... Continue Reading
media staff welfare and effective journalism in nigeria
(A CASE STUDY OF N.U.J PRESS CENTRE ENUGU STATE CHAPTER)
Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as the carry out their duties. The results of the methodology shows that the media staff are not taken good care of. The journalism in Nigeria based on what is obtainable and that the proper welfare of Nigerian journalists will ensure effec... Continue Reading
the role of the new media in the electioneering process of developing nations, a case study of nigeria 2015.
This dissertation examined the roles new media technologies play in the electioneering process of developing nations. The chosen case study was the Nigeria 2015 presidential elections. For this study, the electioneering period was accepted to commence with from the campaign period and to conclude a year after swearing in. This allowed for t... Continue Reading
public relations as tool for enhancing consumer satisfaction
(A CASE STUDY OF NIGERIAN AIRWAYS)
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out... Continue Reading
mass media and the management of human rights abuses in nigeria
From all indications, it has become obvious that the mass media has a great role to play in the management of human rights abuse in Nigeria, taking into cognizance their role in the society which includes surveillance of the society, correlation of the various ideas and transmission of the various i... Continue Reading
the role of mass media in educational development in nigeria
(A CASE STUDY OF NTA ENUGU)
This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA programme-â... Continue Reading
the influence of social media on public opinion
(A COMPREHENSIVE ANALYSIS)
The advent of social media has revolutionized communication, transforming it into a powerful tool for shaping public opinion. This study explores the multifaceted impact of social media on public discourse, with a particular focus on its influence on opinion formation, democratic engagement, and social cohesion. By employing a mixed-methods approac... Continue Reading
the role of public relations in enhancing customers’ sati station
(A CASE STUDY OF NIGERIAN AIRWAYS ENUGU )
This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Continue Reading
feedback mechanism as a tool in determining programming
(A CASE STUDY OF ESBS 2 FM) ENUGU)
Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. Continue Reading
the impact of using celebrities in television advertisement
(A STUDY OF PEPSI SOFT DRINK IN BENIN METROPOLIS)
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Continue Reading
advertisers preferences of media channel problems, choice, and reasons
(A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)
This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to... Continue Reading
the role of the press in a democracy (the press in perspective
The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people,... Continue Reading
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