MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

By

Author

Presented To

Department of Mass Communication

ABSTRACT

the study focuses on mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study is anchored on developmental media theory and cultivation. The research adopted survey research method in carrying out the work. Simple random sampling method as a probability technique was used in selecting one hundred (100) respondents who answered the questions in the questionnaire out of which ninety (90) copies of questionnaires were retrieved for analysis. The data collected were analysed and interpreted using Descriptive Statistics (frequency and percentage). Findings show that majority of the respondents have access to both radio and television stations with the fact that both radio and television have brought social change to the people through social-cultural propagation programmes. It is recommended that media planners and those in charge of its control should empahasis on programmes and activities that will brings about development in terms of social, education, cultural and political matter.


TABLE OF CONTENTS

COVER PAGE

TITTLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGMENT

ABSTRACT

TABLE OF CONTENTS




CHAPTER ONE

BACKGROUND OF THE STUDY

STATEMENT OF RESEARCH PROBLEM

OBJECTIVES OF THE STUDY

SIGNIFICANCE OF THE STUDY

RESEARCH QUESTIONS

RESEARCH HYPOTHESIS

CONCEPTIONAL AND OPERATIONAL DEFINITIONS

LIMITATION S OF THE STUDY

THEORETICAL FRAME WORK




CHAPTER TWO
LITERATURE REVIEW

THEORETICAL REVIEW

SUMMARY OF LITERATURE




CHAPTER THREE-

RESEARCH METHODOLOGY

RESEARCH METHOD

RESEARCH DESIGN

RESEARCH SAMPLE

RESEARCH INSTRUMENTS

METHOD OF DATA ANLYSIS




CHAPTER FOUR-

RESULTS AND ANALYSIS OF DATA

RESULTS

ANALYSIS OF DATA

4.3 DISCUSSION OF DATA

CHAPTER FIVE-

SUMMARY, CONCLUSION AND RECOMMENDATION

SUMMARY
CONCLUSION

RECOMMENDATION BIBLIOGRAPHY QUESTIONNAIRE

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