THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA
By
EZEUGWU SOPHIA N
Presented To
Department of Mass Communication
ABSTRACT
The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses toward HIV/AIDS.
An empirical survey diligently conducted from 82 Division Barracks, Federal secretariat complex and the Mass communication students IMT. Enugu HND finals. Data were analysed to determine the effect on the mass media campaign against AIDS.
The findings show that media campaigns have been observed to be the quickest means of eradicating the AIDS menace, as well as restructure the attitude of the masses through the use of condoms stickling to one partner and avoiding casual sex.
TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF PROBLEM 10
1.3 OBJECTIVE OF THE STUDY 10
1.4 SIGNIFICANCE OF THE STUDY 11
1.5 RESEARCH QUESTIONS 11
1.6 RESEARCH HYPOTHESIS 12
1.7 DEFINITION OF TERMS 13
1.8 ASSUMPTION OF TERMS
1.9 ASSUMPTION 15
1.10 SCOPE & LIMITATION OF THE STUDY 16
CHAPTER TWO
LITERATURE REVIEW 18
2.1 THE REVIEW 18
2.2 THE MEDIA CAMPAIGN AGAINST AIDS 18
2.3 ASSESSMENT OF THE MEDIA EFFECT 21
2.4 SUMMARY OF THE LITERATURE REVIEW 26
CHAPTER THREE
RESEARCH METHODOLOGY 31
3.1 RESEARCH METHODOLOGY 31
3.2 RESEARCH METHOD 31
3.3 RESEARCH DESIGN 31
3.4 RESEARCH SAMPLE 31
3.5 MEASURING INSTRUMENT 32
3.6 DATA COLLECTION 32
3.7 METHOD OF DATA ANALYSIS 33
3.8 EXPECTED RESULT 33
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 DATA ANALYSIS 34
4.2 ANALYSIS OF RESEARCH 48
CHAPTER FIVE
SUMMARY, CONCLUSION, IMPLICATION & RECOMMENDATION
5.1 SUMMARY 52
5.2 CONCLUSION 56
5.3 IMPLICATION OF FINDINGS 59
5.4 RECOMMENDATION 62
REFERENCES
BIBLIOGRAPHY
INSTRUCTION
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