THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

The study have a picture of the centrality of public relations manager in Nigerian Airways Enugu.  Bases on this, the public relations manager in this organization is urged to keep up the job he is performing in building the corporate image of the organization.  This is important because the more satisfied the publics are, the more the chances of achieving  good image for the organization .
The public relations manager should ensure that passengers keep to the time schedule of flight take off.
Naturally, human beings are likely to appreciate friendly environment than unfriendly one, this suggest that if Nigerian Airways do not  provide  favourable atmosphere for its publics, there is the tendency of having problem with the publics.  Therefore the public relations practitioner should take cognizance of the feelings of the publics on any issue and should  not take decision in isolation of the publics.  He must identify the social goals of these publics and make sure  that they receive every necessary incentive as and when due.

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGMENT                        V
ABSTRACT                            VI
TABLE OF CONTENT                        VII

CHAPTER ONE - INTRODUCTION
1.1    THE HISTORY OF NIGERIAN AIRWAYS     7
1.2    THE OBJECTIVES OF NIGERIAN AIRWAYS    8
1.3    STATEMENT OF RESEARCH PROBLEM        10
1.4    OBJECTIVES OF THE STUDY            12
1.5    SIGNIFICANCE OF THE STUDY            13
1.6    RESEARCH QUESTIONS                 14
1.7    RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8    DEFINITION OF TERMS –CONCEPTUAL    16
1.9    DEFINITION OF TERMS OPERATIONAL    17
1.10    ASSUMPTION                        18
1.11    LIMITATIONS OF THE STUDY            18

CHAPTER TWO
2.1    THE ORIGIN AND CONCEPT OF PUBLIC RELATIONS                    20
2.2    THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3    CORPORATE PUBLICS                24
2.4    CORPORATE IMAGE                    31
2.5    SOCIAL RESPONSIBILITY                34
2.6    THE PUBLIC RELATIONS PRACTITIONER    38
2.7    SUMMARY OF LITERATURE REVIEW        40

CHAPTER THREE
3.1    RESEARCH METHOD                    43
3.2    RESEARCH DESIGN                    43
3.3    POPULATION AND SAMPLE            44
3.4    MEASURING INSTRUMENT                44
3.5    ANALYSIS                46

CHAPTER  FOUR                       
4.1    DATA ANALYSIS AND INTERPRETATION                53
4.2    TEST OF HYPOTHESIS                     63
4.3    DISCUSSION             65

CHAPTER FIVE
5.1    SUMMARY                        67
5.2    RECOMMENDATIONS                    68
5.3    CONCLUSION                        70
BIBLIOGRAPHY                            72
QUESTIONNAIRE