This study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied.

The  important of television as the most mobilization  media of mass communication is universally acknowledge, the  use of television is limited  because of some factors  that militate against its full  utilization, such as high cost of  television, maintenance cost and power supply. Most rural communities   are not connected to the electricity. Non availability of television has made some rural communities  to  resort to the old traditional methods of transmitting  information which is counter productive and mockery of  democracy, especially now that we  are at the stage of entering into the new century.

Television has the advantage of audio and visual facilities,  hearing and seeing makes for a lasting impression. Political  and   governments could exploit television to get across their political activities  and agenda to the people politician  could  use it to market their political, ideologies, programmes   and by so doing, win followers and supports through creating awareness and political enlightenment in Nigeria.

This project is a survey research and primary source of data collection for the study in the questionnaire  which is formed  from three main research question. The researcher made use of oral interview also to get across to the illiterate dwellers also to get balanced  data and ensure credibility’s,  reliability of information supplied.

Data collected were analysed and interpreted. The finding reveal that the impact of television in not yet  fully and enjoyed by many in  Njikoka zone because of the high cost of television and lack of electricity supply for those who own TC sets. In this democratic era,  rural, dwellers needs political, education, awareness and enlightenment. The government should therefore do something to improve the economy of the nation to enable may to be  position to own T.V sets. They should also embark on rural electrification and political education. Ministry of information and that of public utilities  should consider the possibility of providing and developing rural television viewing centres for the general public.

Adult services should be encouraged and established  in rural  communities to eradicate illiteracy.

Television authorities  should run more programmes to carry rural dwellers along.  The researcher hoped  that the suggestions would enhance political mobilization and public enlightenment. 

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VI

TABLE OF CONTENTS IX

1.1 Background of  the Study 1

Uses of Television 3

Assessment of various media 4

1.2 Statement of the research problems 6

1.3 Purpose of the Study 7

1.4 Significance  of the Study 15

1.5 Research Questions 16

1.6 Research Hypotheses 16

1.7 Definitions of Term 18

Conceptual Definitions 19

Operational Definitions 20

1.8 Limitation of The Study 20

2.1 Source  of Literature review 21

2.2 The Review

2.3 Summary Review 23

3.1 Research Method 26

3.2 Research Design 27

3.3 Research Sample 28

3.4 Measuring Instrument 29

3.5 Data Collection 29

4.1 Data Analysis 31

SUMMARY 43

RECOMMENDATION 47