EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV AND AIDS MENACE IN NIGERIA

By

IJEOMA OKAFOR AND GROUP MEMBERS

Presented To

Department of Mass Communication

ABSTRACT

Specifically the study focused on the effect of media campaign HIV/ AIDS menace in Nigeria a case study of Enugu metropolis.
The sample for this was randomly selected using stratified sampling technique. This was done to ensure that all categories  of fouth in the sample were adequately represented.
Out of the 160 respondent that filled the questionnaire and returned them 112 were male while 48 were females. Also as of the respondents fall within the single category while as were married.  most of the respondents fell within.  The age bracket of 28 and 40 and comprised of students traders and professionals.
The finding of the study has shown that the mass media helped in creating the  much needed awareness of AIDS score amongst the fouths in Enugu. It was also clarified that campaign actually influence the sexual behaviour of the fouths as regards sexual activities.
The finding significantly  show that because of the campaign the fouths especially the single ones have become dreadful and scared of the disease hence.

TABLE OF CONTENTS

Title page                                        ii
Approval page                                    iii
Dedication                                         iv
Acknowledgement                                    v
Abstract                                         vi
Table of content                                    vii

CHAPTER ONE
1.0    Background of study                            1

1.1    Historical aspect of HIV                            3
1.2    Statement of the research problems                     7
1.3    Objective of the study                             9
1.4    Significance of the study                            10
1.5    Research hypothesis                            14
1.6    Research  hypothesis                            13
1.7    Definition of terms                                14
1.8    Assumption                                     15
1.9    Scope and limitation  of the study                    16

CHAPTER TWO        
2.1    Source of literature                             17
2.2    Literature review                                18

CHAPTER THREE
3.1    Research method                                21
3.2    Research design                                22
3.3    Sampling procedure                            22
3.4    Measuring instrument                            23
3.5    Data collection                                 24
3.6    Data analysis                                 24
3.7    Expected results                                25

CHAPTER FOUR     
4.1    Data analysis and result                            28
4.2    sample characteristics                            28
4.3    discussion                                     37

CHAPTER FIVE                
Summary and Recommendation                         40
5.1    Summary                                    40
5.2    Conclusion                                    42
5.3    Recommendations                                43
Questionnaire                                45
References                                    48

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