ABSTRACT
Quite recently, questions have been asked by communication scholars and media experts on the appraisal / the importance of traditional tool or artifacts of communication, such as the Γ’β¬Ε“town criers use of the gong, drums, gun tots, smoke signals songs, dances and masquerades etc. In rural mobilization, such as the case of Nenwe town.
Moreover, it has equally been asked also, if the traditional media of communication will enhance rural based communication and of mobilization than the modern mass media.
It is on the bases of this question that this research study proposes to highlight the salient objective philosophy of the traditional media as well as identifying the basic traditional communication tool or artifacts / its appraisal as implemented by Nenwe town in achieving effective mobilization of its citizenry.
On the other hand, this research study will also discover the usefulness and limitation of traditional media of communication if any, in mobilization process of the rural citizenry such as Nenwe town.
Finally, this research study will propose the marriage of traditional media of communication and the modern mass media for the purpose of conveying effective rural mobilization communication. It will as well encourage the utilization of other cultural studies toward other Nigerian rural communities and African indigenous communication pattern.
