INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM

By

EZENGA KENECHUKWU .V.

Presented To

Department of Mass Communication

ABSTRACT

    This project is based on the theoretical and practical study of the media ownership on professionalism.
    In this work, I reevaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the type of ownership that is geared towards attaining professionalism in media operations.
    Professionalism in media operation could be achieved by properly training and motivating media practitioners.  The ownership pattern of our media goes a long way in determining the rate of professionalism in media operation.  Different chapter of this talks more on this topic.
    In summary, media ownership i.e. government or private could be of help in boosting the rate of professionalism by setting out media polices and ethics that will guide the journalists or media practitioners in their duties.

TABLE OF CONTENTS

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ABSTRACT                            V
ACKNOWLEDGEMENT                    VII
TABLE OF CONTENTS                        VIII

CHAPTER ONE
INTRODUCTION                            1

1.1    BACKGROUND OF THE STUDY            1
1.2    STATEMENT OF THE RESEARCH PROBLEM    6
1.3    OBJECTIVES OF THE STUDY            7
1.4    RESEARCH QUESTION                7
1.5    RESEARCH HYPOTHESES                8
1.6    CONCEPTUAL AND OPERATIONAL DEFINITION10
1.7    ASSUMPTIONS                        11
1.8    LIMITATION OF THE STUDY            12

CHAPTER TWO       
REVIEW OF THE LITERATURE            14

2.1    SOURCES OF LITERAATURE            14
2.2    SUMMARY OF LITERATURE REVIEW        20

CHAPTER THREE
METHODOLOGY                    22

3.1    RESEARCH METHOD                    22
3.2    RESEARCH DESIGN                    23
3.3    RESEARCH SAMPLE                    23
3.4    MEASURING INSTRUMENT                23
3.5    DATA COLLECTION                    23
3.6    DATA ANALYSIS                    23
3.7    EXPECTED RESULTS                    25

CHAPTER FOUR        
DATA ANALYSIS AND RESULTS

4.1    DATA ANYALYSIS                    26
4.2    DATA ANALYSIS                    26
4.3    RESULTS                            33

CHAPTER FIVE        
SUMMARY RECOMMENDATIONS

5.1    SUMMARY                        38
5.2    RECOMMENDATIONS                    39

REFERENCE                        47
APPENDIX


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