INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE

(A CASE STUDY OF ABA METROPLIS)

By

NWABUGHOGU ESTHER FPO/HND/MC/012/130

Presented To

Department of Mass Communication

The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis, were tested using analysis with the aid of statistical product and service solution (SPSS) packaging and the following hypothesis were realized there is a relationship between product packaging and the consumer buying preference of a products. Moderating factors to regulate the relationship between packaging and consumer buying preferences of business firm based on these findings, the following were recommended product packaging should be look upon as a cost tool or a production problem. Again product should be lease with user of their product package so as to enable them know when there is need for improvement.

TABLE OF CONTENTS

Title Page
Approval Page
Dedication
Abstract
Table of Content
CHAPTER ONE
INTRODUCTION
1.1    Background of the Study:
1.2    Statement of Problem:
1.3    Objective of the Study:
1.4    Research Question/Hypothesis:
1.5    Significance of the Study:
1.6    Scope of the Study:
1.7    Operational Functions of Terms:

CHAPTER TWO
LITERATURE REVIEW
2.1     Introduction:
2.2    The Concept of Product:
2.2.1    Basic Characteristics of Product:
2.2.2    The Role of a Product:
2.3    The Concept of Product Packaging as a Marketing Tools:
2.4    Importance of Product Packaging as a Marketing Tool
2.5    The Promotion Product Packaging Function
2.5.1    The Promotion Function Power Packaging could be use to give Production favourable
  2.5.2    The Protective Function
2.6    Product Requirement
2.6.1    The Distributors Requirement
2.6.2    Consumer Requirement
2.6.3    The Legal Requirements
2.7    Problem of Product Packaging
2.8    Criticisms of product Packaging
2.9    Performance Measures

CHAPTER THREE
3.1    Research Methodology
3.2    Population of the Study
3.4    Sample Size Technology
3.5    Research Instrument
3.6    System of Data Analysis
3.7    Method of Ensuring Validiaty
3.8    Research Design
3.9    Data Collection Method

CHAPTER FOUR
4.1    Data Presentation and Analysis
4.2    Questionnaire Administration

CHAPTER FIVE
5.1    Summary, Conclusion and recommendation
5.2    Conclusion
5.3    Recommendation
References
Appendix
Questionnaire