Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary.
    This work was born as a result of  concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune.
    We commend this book, therefore to all communication students who are acquire skills and knowledge in the different higher institutions all over the country. To media owners, we hope that this research work will help to improve their livelihood which has been seriously threatened by these known and unknown problems. To those practicing communicators who are struggling day and night to improve and better their skills in the filed. We hope that a context with this book will help restore their lost hope and confidence    

Table of contents                         
Approval page                             III
Dedication                                 IV
Acknowledgement                        V
Abstract                                VII

CHAPTER ONE
INTODUCTION                             1
Statement of the existing problems             1
Importance of the study                     9
Objective of the study                         10

CHAPTER TWO
Literature review                             13
Summary of literature review                    39

CHAPTER THREE
RESEARCH METHODOLOGY
Scope and limitations of study                41
Research Questions                        42
Research Hypothesis                        44

CHAPTER FOUR
Research Analysis                        46

CHAPTER FIVE     
Conclusion and Recommendations             52
Bibliography                             55