THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE

(A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)

By

NWANA CHINELO .V

Presented To

Department of Mass Communication

 This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited.

The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level.  Also to the business class they can now  obtain and give information to one another  any time they want  it.

The  successful implementation of the advertising will help to bridge the gap between the rich and  the poor in terms of NITEL being the  only source of telephone communication in Nigerian.  It also intends to check the influences of advertising on purchasing habit of subscribers.  To  find out methods of budget allocation to advertising by MTN Nigeria Communication Limited.  The effect  of such  influence, if any  on sales in MTN Nigeria Communication Limited.

The major and promotion types adopted by MTN Advert enable companies to tell widespread  but selected audience about their products or service in the word of their  own choosing when and where they believe their subscribers are most likely to see them.

The simple act of  advertising make an important statement about a company, that it has a product of services of which is provided that meets a particular need which it backs publicity with its name and reputation and that would be of vale  to the subscriber and is prepared to compete for it.

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGEMENT                    V
ABSTRACT                            VII
TABLE OF CONTENT                        IX

CHAPTER ONE: INTRODUCTION                1
1.1    HISTORICAL BACKGROUND OF THE STUDY    1
1.2    STATEMENT OF THE RESEARCH PROBLEMS8
1.3    OBJECTIVES OF THE STUDY            8
1.4    SIGNIFICANCE OF THE  STUDY            9
1.5    RESEARCH QUESTION                10
1.6    RESEARCH HYPOTHESIS                10
1.7    CONCEPTUAL AND OPERATIONAL DEFINITION            11
1.8     LIMITATION OF THE STUDY            12

CHAPTER TWO: LITERATURE REVIEW            
2.1    SOURCES OF LITERATURE                14
2.2    REVIEW  OF LITERATURE                14
2.3    SUMMARY OF LITERATURE REVIEW        25

CHAPTER THREE- METHODOLOGY            
3.1    RESEARCH METHOD                    27
3.2    RESEARCH DESIGN                    27
3.3    RESEARCH SAMPLE                    28
3.4    MEASURING INSTRUMENT                28
3.5    DATA COLLECTION                    29
3.6    DATA ANALYSIS                    30
3.7    EXPECTED RESULT                    30

CHAPTER FOUR- DATA ANALYSIS AND RESULT    
4.1    DATA PRESENTATION AND ANALYSIS    32
4.2    USING CH-SQUARE TO TEST THE HYPOTHESIS   40

CHAPTER FIVE
5.1    SUMMARY OF  FINDINGS                52
5.2    CONCLUSION                        56
5.3    RECOMMENDATION                    54
BIBLIOGRAPHY                        58
QUESTIONNAIRE                    60