THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION
(A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
By
EZEH UKAMAKA
Presented To
Department of
Mass Communication
ABSTRACT
The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.
Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.
The second chapter treats the literature reviews as it relates to advertising and corporate Organization .
Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.
The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.
Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.
TABLE OF CONTENTS
COVER PAGE I
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VII
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF RESEARCH PROBLEM 7
1.3 OBJECTIVE OF THE STUDY 8
1.4 SIGNIFICANCE OF THE STUDY 9
1.5 RESEARCH QUESTIONS 9
1.6 RESEARCH HYPOTHESIS 10
1.7 DEFINITION OF TERMS 12
1.8 ASSUMPTION 13
1.9 LIMITATIONS OF THE STUDY 15
CHAPTER TWO
LITERATURE REVIEW 16
REFERENCES 30
CHAPTER THREE
3.1 RESEARCH METHODOLOGY 31
3.2 RESEARCH DESIGN 32
3.3 RESEARCH SAMPLE 33
3.4 MEASURING INSTRUMENT 35
3.5 DATA COLLECTION 35
3.6 DATA ANALYSIS 36
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS 37
4.2 TEST OF HYPOTHESIS 44
CHAPTER FIVE
5.1 NOTES 51
5.2 SUMMARY OF FINDINGS 58
5.3 CONCLUSIONS 59
5.4 RECOMMENDATIONS 60
BIBLIOGRAPHY 62
