Effective Communication as a Strategy for Enhancing Organization Performance

(A Case study of Nigeria Brewery Plc. )

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Mass Communication Department

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ABSTRACT

Communication has crucial impacts within or among workgroups in that organization

Communication can be a channel to flow information, resources, and even policies. Given the

importance of effective communication on organization performance , further research is

needed to explore this topic as it relates to the organization behaviour field. To this end, this study assesses the impacts of organizational communication on organization performance. The result of this study reveals that there is greater communication among people of same level than people of different level in the organization. It was revealed that organizational environment affects communication effectiveness and that communication has significant effect on organization performance.

A relationship exists between effective communication and workers' performance.

It was recommended that management should ensure all employees take deliberate steps to improve on their communication skills for them to be aware of the effect of communication on performance, also management should create an environment that supports open and safe communication void of communication barriers so as to improve employee productivity and organizational performance.

Keywords: Effective Communication; Workers' Performance; Organizational Performance; Communication System.

TABLE OF CONTENTS

Abstract - - - - - - - - - - - - - - - - - - - - .vii

Table of contents - - - - - - - - - - - - - - - - - - ix

SECTION ONE

Background to the study - - - - - - - - - - - - - - - 1

Statement of the problem - - - - - - - - - - - - - - .3

Research question - - - - - - - - - - - - - - - - .4

Objective of the study - - - - - - - - - - - - - - - .5

Research hypotheses - - - - - - - - - - - - - - - - 5

Significance of the study - - - - - - - - - - - - - - ..6

Scope of the study - - - - - - - - - - - - - - - - 7

Limitation of the study - - - - - - - - - - - - - - - ..8

Operational definition - - - - - - - - - - - - - - - 8

SECTION TWO

Conceptual framework - - - - - - - - - - - - - - .10

Review literature in line with research hypotheses - - - - - - - 11

Organizational performance and effective communication - - - - - .11

Organization environment and communication - - - - - - - - 13

Communication difficulties and various management cadre - - - - ..14

Communication process - - - - - - - - - - - - - - .18

Forms of communication - - - - - - - - - - - - - - 19

The purpose of communication - - - - - - - - - - - - ..19

Review of empirical studies - - - - - - - - - - - - - .20

Summary of related literature review - - - - - - - .20

SECTION THREE

Introduction - - - - - - - - - - - - - - - - - ..21

Area of the study - - - - - - - - - - - - - - - - 21

Sources of data - - - - - - - - - - - - - - - - - 21

Questionnaires - - - - - - - - - - - - - - - - - 21

Population of the study - - - - - - - - - - - - - - - 22

Sampling and sampling techniques - - - - - - - - - - - ..23

Method of data collection and questionnaire - - - - - - - - - ..24

Method of data analysis - - - - - - - - - - - - - - .25

SECTION FOUR

Introduction - - - - - - - - - - - - - - - - - ..26

Data presentation and analysis of returned questionnaire - - - - - - 28

Testing of research hypotheses - - - - - - - - - - - - - ..31.

SECTION FIVE

Summary of the study - - - - - - - - - - - - - - - ..32

Discussion of finding and its implication - - - - - - - - - - ..33

Conclusion - - - - - - - - - - - - - - - - - - .34

Recommendation - - - - - - - - - - - - - - - - 35

Recommendation for further studies - - - - - - - - - - - 36

References - - - - - - - - - - - - - - - - - - - - 37

Appendix - - - - - - - - - - - - - - - - - - - - .38

Questionnaire - - - - - - - - - - - - - - - - - - - .38