Table of Contents
Abstract - - - - - - - - - - - - - - 3
List of figures - - - - - - - - - - - - - 6
1. Introduction - - - - - - - - - - - - - 7
2. Objectives - - - - - - - - - - - - - . 10
3. Literature Review - - - - - - - - - - - - 11
3.1. Web sources - - - - - - - - - - - - - 11
3.2. Research Papers: - - - - - - - - - - - - 14
4. Methodology - - - - - - - - - - - - - 19
4.1. Research Design - - - - - - - - - - - 19
4.1.1. Quantitative - - - - - - - - - - - - 19
4.1.2. Qualitative - - - - - - - - - - - - . 19
4.1.3. Chosen Research Design - - - - - - - - - 19
4.2. Data Collection - - - - - - - - - - - - 20
4.2.1. Quantitative Data - - - - - - - - - - - 20
4.2.2. Qualitative Data - - - - - - - - - - - - 20
4.2.3. Chosen Data Type - - - - - - - - - - . 20
4.3. Sampling Methodology - - - - - - - - - - - 20
4.4. Methods of Data Collection - - - - - - - - - . 21
4.4.1 Experiments - - - - - - - - - - - - 21
4.4.2 Observational Study - - - - - - - - - - 21
4.4.3. Surveys/Questionnaires - - - - - - - - - . 21
4.4.4 Chosen Data Collection Method - - - - - - - - . 21
4.4.5. Analysis of Data - - - - - - - - - - - 22
5. Results - - - - - - - - - - - - - - 22
5.1. Students under study - - - - - - - - - - - 22
5.2. Students\\\' utilization of social media overall - - - - - - . 23
5.3. Students\\\' utilization of social media w.r.t. gender - - - - - 23
5.4. Reason of using social media overall - - - - - - - - 23
5.5. Reason of using social media overall w.r.t. gender - - - - - - 24
5.6. Impacts of social media on students overall: - - - - - - - 25
5.7. Academics, Social Behavior, Privacy and Physical Health - - - - . 25
5.8. Impacts of social media on students w.r.t. gender - - - - - 32
5.9. Academics, Social Behavior, Privacy and Physical Health w.r.t. gender - 33
6. Discussion - - - - - - - - - - - - - - 39 5
6.1. Students under study - - - - - - - - - - - 39
6.2. Students\\\' utilization of social media overall - - - - - - . 40
6.3. Students\\\' utilization of social media w.r.t. gender - - - - - 40
6.4. Reason of using social media overall - - - - - - - - 40
6.5. Reason of using social media overall w.r.t. gender - - - - - 41
6.5.1. Academics - - - - - - - - - - - - . 41
6.5.2. Social Behavior - - - - - - - - - - - - 42
6.5.3. Privacy - - - - - - - - - - - - - 42
6.5.4. Peer Pressure - - - - - - - - - - - . 42
6.6. Impacts of social media on students w.r.t. gender - - - - - . 43
Conclusion - - - - - - - - - - - - - - 44
Limitations - - - - - - - - - - - - - - 45
Ethics - - - - - - - - - - - - - - - 45
References - - - - - - - - - - - - - - 46
Annexes - - - - - - - - - - - - - - - 48
Annex 1 - - - - - - - - - - - - - - . 48
Ethics approval from - - - - - - - - - - - . 48
Annex 2 - - - - - - - - - - - - - - . 52
Questionnaire - - - - - - - - - - - - - 52
Annex 3 - - - - - - - - - - - - - - . 56
PARTICIPANT INFORMATION SHEET - - - - - - - - - 56
Annex 4 - - - - - - - - - - - - - - . 57
PARTICIPANT CONSENT FORM - - - - - - - - - - 57
List of figures
Figure 1: Common Social Media Networks [2] - - - - - - - - . 8
Figure 2: Summary of teens using different social media websites - - - - - 12
Figure 3: Summary of internet users with respect to Gender, Age, Academic Level and
Salary - - - - - - - - - - - - - - . 12
Figure 4: Specializations of students under study - - - - - - - - 24
Figure 5: %age of students\\\' answer to the question \\"How long have you been using social
networking sites?\\" - - - - - - - - - - - - . 25
Figure 6: %age of students\\\' answer to the question \\"How many hours do you spend on
social networks?\\" - - - - - - - - - - - - 26
Figure 7: %age of students\\\' answer to the question \\"Do you use any social networks?\\" with
respect to gender - - - - - - - - - - - - 27
Figure 8: : %age of students\\\' answer to the question \\"How many hours do you spend on
social media?\\" with respect to gender - - - - - - - - 27
Figure 9 %age of students\\\' answer to the question \\"Why do you use social networks?\\" - 28
Figure 10: %age of students\\\' answer to the question \\"Why do you use social networks?\\"
with respect to gender - - - - - - - - - - - . 28
Figure 11%age of students\\\' answer to the question \\"Do you think using social networks
helps you in your studies by any means?\\" - - - - - - - - 29
Figure 12: %age of students\\\' answer to the question \\"Do you think using social networks
are posing negative effects on your studies by any means?\\" - - - - . 29
Figure 13: %age of students\\\' answer to the question \\"Do you think using social networks
are posing positive effects on your studies by any means?\\" - - - - - 29
Figure 14: %age of students\\\' answer to the question \\"What is the best advantage(s) of
using social networks?\\" - - - - - - - - - - - . 30
Figure 15: %age of students\\\' answer to the question \\"Do you think usage of social
networks has any negative effects on your life?\\" - - - - - - .. 30
Figure 16: %age of students\\\' answer to the question \\"What is the worst disadvantage of
social network usage?\\" - - - - - - - - - - - 30
Figure 17: %age of students\\\' answer to the question \\"Do you evaluate the content you
publish on social networks?\\" - - - - - - - - - - . 31
Figure 18: %age of students\\\' answer to the question \\"Do you think there are any privacy
issues related to social media networking?\\" - - - - - - - 31
Figure 19: %age of students\\\' answer to the question \\"How does social networking affect
your real social life?\\" - - - - - - - - - - - 32
Figure 20: %age of students\\\' answer to the question \\"Do you think the friends made
through social media are trustworthy?\\" with respect to gender - - - - - 33
Figure 21 %age of students\\\' answer to the question \\"Are your parents aware of your social
networking activities?\\" - - - - - - - - - - - . 34
Figure 22: %age of students\\\' answer to the question \\"Do you think using some kind of
social networking is essential for today\\\'s life?\\" - - - - - - - 34
Figure 23: %age of students\\\' answer to the question \\"Have you ever regretted any
information that you shared/posted over social media?\\" - - - - - 35
Figure 24: %age of students\\\' answer to the question \\"Please select the degree to which
peer pressure plays/have played any role in you joining a social media?\\" - - - 35
Figure 25: %age of students\\\' answer to the question \\"Do you think using social networks
helps you in your studies by any means?\\" with respect to gender - - - - 36
Figure 26: %age of students\\\' answer to the question \\"Do you think using social networks
are posing negative effects on your studies by any means?\\" with respect to gender . 36
Figure 27: %age of students\\\' answer to the question \\"What is the best advantage of using
social networks?\\" with respect to gender - - - - - - - - 37
Figure 28: %age of students\\\' answer to the question \\"What is the worst disadvantage of
social network usage?\\" with respect to gender - - - - - - - 38
Figure 29: %age of students\\\' answer to the question \\"Do you evaluate the content you
publish on social networks?\\" with respect to gender - - - - - - . 38
Figure 30: %age of students\\\' answer to the question \\"Do you think there are any privacy
issues related to social media networking?\\" with respect to gender - - - 39
Figure 31: %age of students\\\' answer to the question \\"Please select the degree to which
peer pressure plays/have played any role in you joining a social media?\\" with respect
to gender - - - - - - - - - - - - - - 39
.