INVESTIGATE THE IMPACT OF SOCIAL MEDIA ON STUDENTS

By

Abdulwahaab Alsaif

Presented To

Department of Mass Communication

Abstract
There are a huge number of individuals on the web who are interested to gather information about
others and meet other individuals, to assemble, share data and encounters on many areas and topics.
As a result of this, hundreds of social networking sites have been made, and they have pulled in a
large number of clients in the few short years that interpersonal interaction has turned into a marvel.
The key elements of the social media websites are fundamentally the same, yet each site attracts
variety of clients in a wide range of ways. Many of the social networking websites aim at gathering
huge public, while others draw in individuals based on race, sexual inclinations, religion, or
nationality. The social media websites are additionally different in the ways in which they appear
and join new data and specialized devices, similar to portable access, blogging, photograph and
video sharing [1].
The main aim of this study is to analyze and evaluate the various impacts of social media on
students. Efforts have been done to focus on most significant impacts with the help of the latest
literature review. The detailed study of literature review revealed that the major factors on which
social media has its impact in the life of students include their academic performance, social
behavior, health and privacy issues. The previous studies have shown that there has been a slight
difference in the impacts of social media on both male and female students. In order to confirm that,
major results have been analyzed with respect to gender as well. Some of the results are similar to
previous studies and researches, while some of the results are contrary to the previous work done in
this regard.
Table of Contents
Abstract - - - - - - - - - - - - - - 3
List of figures - - - - - - - - - - - - - 6
1 Introduction - - - - - - - - - - - - - 7
2 Objectives - - - - - - - - - - - - - 10
3 Literature Review - - - - - - - - - - - - 11
31 Web sources - - - - - - - - - - - - - 11
32 Research Papers: - - - - - - - - - - - - 14
4 Methodology - - - - - - - - - - - - - 19
41 Research Design - - - - - - - - - - - 19
411 Quantitative - - - - - - - - - - - - 19
412 Qualitative - - - - - - - - - - - - 19
413 Chosen Research Design - - - - - - - - - 19
42 Data Collection - - - - - - - - - - - - 20
421 Quantitative Data - - - - - - - - - - - 20
422 Qualitative Data - - - - - - - - - - - - 20
423 Chosen Data Type - - - - - - - - - - 20
43 Sampling Methodology - - - - - - - - - - - 20
44 Methods of Data Collection - - - - - - - - - 21
441 Experiments - - - - - - - - - - - - 21
442 Observational Study - - - - - - - - - - 21
443 Surveys/Questionnaires - - - - - - - - - 21
444 Chosen Data Collection Method - - - - - - - - 21
44 5 Analysis of Data - - - - - - - - - - - 22
5 Results - - - - - - - - - - - - - - 22
51 Students under study - - - - - - - - - - - 22
52 Students' utilization of social media overall - - - - - - 23
53 Students' utilization of social media wrt gender - - - - - 23
54 Reason of using social media overall - - - - - - - - 23
55 Reason of using social media overall wrt gender - - - - - - 24
56 Impacts of social media on students overall: - - - - - - - 25
57 Academics, Social Behavior, Privacy and Physical Health - - - - 25
58 Impacts of social media on students wrt gender - - - - - 32
59 Academics, Social Behavior, Privacy and Physical Health wrt gender - 33
6 Discussion - - - - - - - - - - - - - - 39 5
61 Students under study - - - - - - - - - - - 39
62 Students' utilization of social media overall - - - - - - 40
63 Students' utilization of social media wrt gender - - - - - 40
64 Reason of using social media overall - - - - - - - - 40
65 Reason of using social media overall wrt gender - - - - - 41
651 Academics - - - - - - - - - - - - 41
652 Social Behavior - - - - - - - - - - - - 42
653 Privacy - - - - - - - - - - - - - 42
654 Peer Pressure - - - - - - - - - - - 42
66 Impacts of social media on students wrt gender - - - - - 43
Conclusion - - - - - - - - - - - - - - 44
Limitations - - - - - - - - - - - - - - 45
Ethics - - - - - - - - - - - - - - - 45
References - - - - - - - - - - - - - - 46
Annexes - - - - - - - - - - - - - - - 48
Annex 1 - - - - - - - - - - - - - - 48
Ethics approval from - - - - - - - - - - - 48
Annex 2 - - - - - - - - - - - - - - 52
Questionnaire - - - - - - - - - - - - - 52
Annex 3 - - - - - - - - - - - - - - 56
PARTICIPANT INFORMATION SHEET - - - - - - - - - 56
Annex 4 - - - - - - - - - - - - - - 57
PARTICIPANT CONSENT FORM - - - - - - - - - - 57


List of figures
Figure 1: Common Social Media Networks [2] - - - - - - - - 8
Figure 2: Summary of teens using different social media websites - - - - - 12
Figure 3: Summary of internet users with respect to Gender, Age, Academic Level and
Salary - - - - - - - - - - - - - - 12
Figure 4: Specializations of students under study - - - - - - - - 24
Figure 5: %age of students' answer to the question "How long have you been using social
networking sites?" - - - - - - - - - - - - 25
Figure 6: %age of students' answer to the question "How many hours do you spend on
social networks?" - - - - - - - - - - - - 26
Figure 7: %age of students' answer to the question "Do you use any social networks?" with
respect to gender - - - - - - - - - - - - 27
Figure 8: : %age of students' answer to the question "How many hours do you spend on
social media?" with respect to gender - - - - - - - - 27
Figure 9 %age of students' answer to the question "Why do you use social networks?" - 28
Figure 10: %age of students' answer to the question "Why do you use social networks?"
with respect to gender - - - - - - - - - - - 28
Figure 11%age of students' answer to the question "Do you think using social networks
helps you in your studies by any means?" - - - - - - - - 29
Figure 12: %age of students' answer to the question "Do you think using social networks
are posing negative effects on your studies by any means?" - - - - 29
Figure 13: %age of students' answer to the question "Do you think using social networks
are posing positive effects on your studies by any means?" - - - - - 29
Figure 14: %age of students' answer to the question "What is the best advantage(s) of
using social networks?" - - - - - - - - - - - 30
Figure 15: %age of students' answer to the question "Do you think usage of social
networks has any negative effects on your life?" - - - - - - 30
Figure 16: %age of students' answer to the question "What is the worst disadvantage of
social network usage?" - - - - - - - - - - - 30
Figure 17: %age of students' answer to the question "Do you evaluate the content you
publish on social networks?" - - - - - - - - - - 31

Figure 18: %age of students' answer to the question "Do you think there are any privacy
issues related to social media networking?" - - - - - - - 31
Figure 19: %age of students' answer to the question "How does social networking affect
your real social life?" - - - - - - - - - - - 32
Figure 20: %age of students' answer to the question "Do you think the friends made
through social media are trustworthy?" with respect to gender - - - - - 33
Figure 21 %age of students' answer to the question "Are your parents aware of your social
networking activities?" - - - - - - - - - - - 34
Figure 22: %age of students' answer to the question "Do you think using some kind of
social networking is essential for today's life?" - - - - - - - 34
Figure 23: %age of students' answer to the question "Have you ever regretted any
information that you shared/posted over social media?" - - - - - 35
Figure 24: %age of students' answer to the question "Please select the degree to which
peer pressure plays/have played any role in you joining a social media?" - - - 35
Figure 25: %age of students' answer to the question "Do you think using social networks
helps you in your studies by any means?" with respect to gender - - - - 36
Figure 26: %age of students' answer to the question "Do you think using social networks
are posing negative effects on your studies by any means?" with respect to gender 36
Figure 27: %age of students' answer to the question "What is the best advantage of using
social networks?" with respect to gender - - - - - - - - 37
Figure 28: %age of students' answer to the question "What is the worst disadvantage of
social network usage?" with respect to gender - - - - - - - 38
Figure 29: %age of students' answer to the question "Do you evaluate the content you
publish on social networks?" with respect to gender - - - - - - 38
Figure 30: %age of students' answer to the question "Do you think there are any privacy
issues related to social media networking?" with respect to gender - - - 39
Figure 31: %age of students' answer to the question "Please select the degree to which
peer pressure plays/have played any role in you joining a social media?" with respect
to gender - - - - - - - - - - - - - - 39

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