THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS
(A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)
By
GROUP 7 MC/N2002/091 – MC/N2002/095
Presented To
Department of Mass Communication
ABSTRACT
This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study.The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study.
Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology.
Chapter four contains the presentation, analysis and interpretation of data. The work finally came to an end in chapter five with the summary of findings conclusions and recommendation for further studies.
TABLE OF CONTENT
TITLE PAGE IIAPPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSRTRACT VI
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF STUDY 1
1.2 STATEMENT OF THE RESEARCH PROBLEM2
1.3 OBJECTIVES OF THE STUDY 4
1.4 SIGNIFICANCE OF THE STUDY 5
1.5 RESEARCH QUESTIONS 5
1.6 RESEARCH HYPOTHESIS 6
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION 8
CHAPTER TWO;
REVIEW OF LITERATURE 13
2.1 SOURCES OF LITERATURE 13
2.2 THE REVIEW 13
2.3 SUMMARY OF THE LITERATURE REVIEW 20
CHAPTER THREE
METHODOLOGY
3.1 RESEARCH METHOD 21
3.2 RESEARCH DESIGN 21
3.3 RESEARCH SAMPLE 22
3.4 MEASURING INSTRUMENT 23
3.5 DATA COLLECTION 23
3.6 DATA ANALYSIS 23
3.7 EXPECTED RESULTS 25
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 DATA ANALYSIS 26
CHAPTER FIVE
SUMMARY AND RECOMMENDATION FOR THE STUDY
5.1 SUMMARY 32
5.2 RECOMMENDATION FOR FURTHER STUDIES NOTE32
BIBLOGRAPHY. 36
QUESTIONNAIRE
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