TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT

(A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY)

By

NWANKWO EUCHARIA IFEOMA

Presented To

Department of Mass Communication

    This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit.  It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.
    The study uses the questionnaire as a survey method for the collection of data from the sample and population.  The sample percentage model is adopted in vesting collected data.
    The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco.  It shows that a combination of TV, Interpersonal and Mass Communication, Influence group activities tremendously.

COVER PAGE                                I
TITLE PAGE                                II
APPROVAL PAGE                            III
CERTIFICATION                                IV
DEDICATION                                V
ABSTRACT                                VI
ACKNOWLEDGEMENT                        VII
CHAPTER ONE
INTRODUCTION                                1
1.1    BACKGROUND OF THE STUDY                4
1.2    STATEMENT OF THE RESEARCH PROBLEM        5
1.3    OBJECTIVES OF THE STUDY                6
1.4    SIGNIFICANCE OF THE STUDY                7
1.5    RESEARCH QUESTION                    8
1.6    RESEARCH HYPOTHESIS                    8
1.7    CONCEPTUAL AND OPERATIONAL DEFINITION    9
1.8    ASSUMPTIONS                            10
1.9    LIMITATION OF THE STUDY                11
REFERENCES                            12

CHAPTER TWO
REVIEW OF THE LITERATURE                13
2.1    SOURCES OF LITERATURE                    13
2.2    THE LITERATURE REVIEW                    13
2.3    SUMMARY OF LITERATURE REVIEW            20
REFERENCES                         
 
CHAPTER THREE
METHODOLOGY                        27
3.1    RESEARCH METHOD                        27
3.2    RESEARCH DESIGN                        28
3.3    RESEARCH SAMPLE                        29
3.4    MEASURING INSTRUMENT                    29
3.5    DATA COLLECTION                        30
3.6    DATA ANALYSIS                        32
3.7    EXPECTED RESULTS                        32
REFERENCES                            33

CHAPTER FOUR
DATA ANALYSIS AND RESULTS                    34
4.1    RESULTS AND DISCUSSION                43

CHAPTER FIVE
SUMMARY, RECOMMENDATIONS AND CONCLUSION FURTHER STUDY
5.1    SUMMARY                            47
5.2    RECOMMENDATIONS FOR FURTHER STUDY    48
BIBLIOGRAPHY                            50
APPENDIX                                53