APPRECIATION OF VIEWER PREFERENCE OF TELEVISION STATION

(A CASE STUDY OF ENUGU URBAN RESIDENTS)

By

OKAFOR JACINTA E

Presented To

Department of Mass Communication

ABSTRACT

The importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious advertiser would invest his advertising budget in television station that cannot command the attention of the viewers more so large viewer ship.
One way to keep a television station’s viewer guild to his television set is through good programming and an ability to adjust to ever changing viewer’s taste.
This research aims at revealing the viewers preference of major television station operation in Enugu urban resident of Nigeria that is private practitioners and government.
To achieve this goal, we started by going back in time to the humble beginning of the broadcast industry in Nigerian in the 1930s to 1992 when over thirty years of government monopoly was broken.
The management structure of NTA is discussed as well as the law that broke the monopoly is decree 38 of 1992.
This an more are discussed in chapter one chapter two reviewed related work pertaining to viewers behaviour and preferences.
In chapter three the method employed to conduct the research was explained, where chapter four explained how data collected was analyzed.
Chapter five present the result of data analyzed. Chapter five present the result of data analyzed and various recommendation marches out research findings.

TABLE OF CONTENT

Title page 
Approval page
Dedication
Acknowledgement
Abstract

CHAPTER ONE
Introduction
1.1 Background of study
1.2 Statement of the research problem
1.3 Objective of the study
1.4 Significance of the study
1.5 Definition of terms
1.6 Concept ional
1.7 Operational
1.8 Research question
1.9 Hypothesis
Reference

CHAPTER TWO
Review of literature
2.1 The review
2.2 Summary of literature
Reference

CHAPTER THREE
Research methodology
3.1 Research method
3.2 Research design
3.3 Sample size
3.4 Method of data collection
3.5 Method of data analysis

CHAPTER FOUR
Data analysis result
4.1 Data analysis
4.2 Result 

CHAPTER FIVE
Summary recommendation and conclusion
5.1 Summary
5.2 Recommendation
5.3 Conclusion
References
Bibliography
Questionnaire

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright