TABLE OF CONTENT
Title page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VI
Table of content VIII
CHAPTER ONE
1.1 Background of the study 1
1.2 Statement of the research problem 4
1.3 Objectives of the study 5
1.4 Significance of the study 6
1.5 Research question 7
1.6 Research hypothesis 8
1.7 Scope of the study 9
1.8 Operation definition 10
1.9 Assumption 11
1.10 Limitation of the study 12
CHAPTER TWO
2.0 Source of literature 13
2.1 Background 13
2.2 Theoretical framework 15
2.3 Advertising and the television medium 18
2.4 Celebrities and advertising 20
2.5 Impact of using celebrities in advert 22
2.6 Danger with celebrity usage 24
2.7 Summary 25
CHAPTER THREE
3.1 Research methodology 27
3.2 Research design 28
3.3 Sample size
3.4 Instrument 29
3.5 Data collection 29
3.6 Data analysis (techniques) 30
3.7 Expected result 31
CHAPTER FOUR
4.0 Introduction 32
4.1 Presentation of findings 32
4.2 Analysis of findings 54
4.3 Discussion 58
CHAPTER FIVE
5.1 Summary 60
5.2 Recommendation 61
Bibliography 63
Appendix 66
