PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT

(A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION AWKA)

By

KANU GLORIA .U.

Presented To

Department of Mass Communication

ABSTRACT
    Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food.
    While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest that I think is public relations at its incipient stage.
    The beginning in spite of this early Development is Publics Relations the concept seems to have down malpractice especially commission a body charged with the management of an really three hundred secondary school in the state in the state with its man power and other implications.
    The Commission and at time the Directors seems them selves and the supreme authority accountable only to them selves with power to make law for the daily administration of the resource at its commend.
    To some of these administrations there is little need for public relations input in management decisions since some extent in the art of communication.
    The research questions decide from the objective of the study the proposed hypothesis tested.  The findings recommendations and conclusion will be seemed in the last part of this work.


TABLE OF CONTENT

COVER PAGE                                I
TITLE PAGE                                II
APPROVAL PAGE                            III
DEDICATION                                IV
ABSTRACT                                V
ACKNOWLEDGEMENT                        VI
TABLE OF CONTENT                            VIII

CHAPTER ONE
INTRODUCTION  
                             1
ORIGIN OF THE MANAGEMENT                    1
PUBLIC RELATIONS                            1
SIGNIFICANCE OF STUDY                        6
RESEARCH QUESTIONS IN HYPOTHESIS            9
DEFINITION OF TERMS                         11

CHAPTER TWO
LITERATURE VI REVIEW                        12

CHAPTER THREE
SAMPLE SIZE AND SURVEY DESIGN                 18
METHODOLOGY                            18
METHOD OF DATA ANALYSIS                    20

CHAPTER FOUR
DATA ANALYSIS AND PRESENTATION            21

CHAPTER FIVE
SUMMARY                                39
CONCLUSION                                40
RECOMMENDATION                            40
REFERENCES                                42

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