PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION

(A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE)

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GROUP 5

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Mass Communication Department

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PROPOSAL

A public relations is the acts of employing effective communication to build sustain and defend organizationâ€s reputation among both its internal and external publics. Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage good will higher profit growth peaceful and stable environment

The researcherâ€s interest in this topic emanated from the above premise also as a student of communication would like to find out public relations as a tool for conflict resolution Questionnaire personal interviews personal association journals textbooks office record etc. were used to gather primary and secondary data which were then analysed using statistical techniques as percentage rate means table and charts. The population interest included both internal and external.

Random sample method was adopted to elicit the reasons. Educational qualification of the respondents. Whether NITEL has public relations department the medium through which NITELâ€S policies and . programmes are disseminated public relations has encouraged cordial relation between NITEL and its public NITEL and its social responsibility public relations as a tool for conflict resolution credibility building and earning and repartition for company are predicated on effective communication with the publics we all examine and discussed.

However the result of the survey revealed that NITEL agrees that NITEL public relations is imperative in conflict management and resolution. The outcome of this research work will go a long way to portray the importance and imperative of public relations in both business and social lives.

In the high of this some strong recommendations were made for those who care to know.

TABLE OF CONTENT

Title page ii

Dedication iii

Acknowledgement iv

Proposal v

Table of content vii

CHAPTER ONE

Introduction 1

1.1 Background of study 6

1.2 Statement of research problem 10

1.3 Objective of the study 12

1.4 Significance of the study 14

1.5 Research question 16

1.6 Research hypothesis 16

1.7 Conceptual and operational definition 17

1.8 Assumptions 18

1.9 Limitations 18

CHAPTER TWO

Review of the literature 20

2.1 Sources of literature 28

2.2 Summary of literary review 30

CHAPTER THREE

Methodology 32

3.1 Research Method 32

3.2 Research design 32

3.3 Research sample 33

3.4 Measuring instrument 34

3.5 Data collection 35

3.6 Data analysis 35

3.7 Expected Result 35

CHAPTER FOUR

Data analysis and result 36

CHAPTER FIVE

Summary, Recommendation and Conclusion 46

5.1 Summary 46

5.2 Recommendation for further study 49

5.3 Suggestion for further study 52

5.4 Conclusion 53

References 55

Bibliography 58