PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS

(CASE STUDY OF NIGERIAN RAILWAY)

By

UGWU ANTHONIA .I.

Presented To

Department of Mass Communication

    This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.
    Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating with the creator (GOD) and he (Adam) was also adhore to policy imposed on him by God.
    Public relations policy and its implementation is known to be the way at which individuals carry out actions, policy and orders initiated from another body in order to maintain peace, harmony, orderliness and effective communication without leakage.  This also means that public relations is a body of related principles that regulates and guides external individuals or bodies.
    Nevertheless, as the case study of Nigerian Rail-way corporation, (NRCS) public relations stipulates how the corporation maintain mutual understanding with customers and staff of the corporation.  Showing the at if there is no understanding, the percentage and probability of this corporation to progress and profitability index will be zero.
    This project will be of immense benefit to the student of mass communication in higher learning who are learning or practicing this profession.  Chapter one looked into the background of the study where some of the identified problems were some related literature were reviewed in chapter two.
    Nevertheless, the methods we use is not any other one except the method of sample survey, because it is pertinent to use since its required different opinion from the masses about the operation of NRC Organization.  To assured that the organization has already have dent of image on their services to the masses, through this sampling survey it will be resurrected and restored to order.  The sample size used in this research work was 200.  the following were the findings.

The researcher chose a sample size of two hundred.  The method used was random sampling four hundred (400) external and internal publics were used the population.
The line and staff of the Railway formed the internal respondents.  The external publics (respondents) were Railway passengers.
    The sample size of two hundred was derived using this formula, yaro yameni formular.

Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
INTRODUCTION
1.1    Background of the study
1.2    Statement of the study
1.3    Objectives of the study
1.4    Significance of the study
1.5    Research question
1.6    Research hypotheses
1.7    Conceptual and operational definition
1.8    Assumptions
1.9    Limitation of the study

CHAPTER TWO
REVIEW OF THE LITERATURE
2.1    Source of literature
2.2    The review
2.3    Summary of literature review

CHAPTER THREE
3.1    Research method
3.2    Research sample
3.3    Measuring instrument
3.4    Data collection
3.5    Data analysis
3.6    Expected results

CHAPTER FOUR
4.1    Data analysis
4.2    Result
4.3    Discussion

CHAPTER FIVE
5.1    Summary
5.2    Recommendation for further research
Bibliography
Appendix