PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS
(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)
By
IHEKORONYE LOVE O.
Presented To
Department of
Mass Communication
ABSTRACT
Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose.
However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data.
The major findings of the study were:
1. Cultism activities are spreading like wild in all the institutions in the country.
2. Immediate implementation of strategies has to be put in place to control the spread.
3. Government should assist school authority in fighting the war.
4. Identified cult members should be expelled from school without concession
5. Cultism is a crime to man and God. So, should be avoided.
TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VII
CHAPTER ONE 1
INTRODUCTION 11.1 Background of study 1
1.2 Statement of research problem 16
1.3 Objectives of study 18
1.4 Significance of study 19
1.5 Research question 20
1.6 Research hypothesis 21
1.7 Conceptual and operational definition 22
1.8 Assumptions 24
1.9 Limitation of the study 24
CHAPTER TWO
REVIEW OF THE LITERATURE2.1 Sources of literature 26
2.2 Literature review 26
2.3 Summary of literature review 40
CHAPTER THREE
METHODOLOGY3.1 Research method 42
3.2 Research design 42
3.3 Research sample 44
3.4 Measuring instrument 45
3.5 Data collection 45
3.6 Data analysis 46
3.7 Expected results 47
CHAPTER FOUR
DATA ANALYSES AND RESULTS4.1 Data analysis 48
4.2 Results 48
4.3 Discussion 57
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY5.1 Summary 60
5.2 Recommendations 63
REFERENCES 64
APPENDICES 66
