ABSTRACT
To ensure close and effective work, we chose survey research method. It effective work, we chose survey research method. It afforded us person to person touch as we administered the questionnaire, resulting in our attaining 100% return of the question, as intensive and strategic measure we adopted enable us collect back all the 300 copies of the questionnaire, form the six different areas.
New Heaven and Trans Ekulu (urabn)
Abakpa Nike and Obiagu (slums)
Emene and Awkunanaw (as rural)
The data collections over the statistics were subjected to rigorous analysis, using simple percentage ad tabular method of presentations. The analyses followed.
Earlier, the objective of the work was set, backed by the research questions and uses and certificates as a theoretical framework
The interpretation of the analyzed results showed our samples high preference for high quality television programmes a factor which had made those who afford it to go for foreign stations like CNN, BBC World, super sports, channel O, ESPEN, Discovery channel etc. they justified doing this and explained the handicaps facing our local stations, blaming their preference for foreign stations on the poor quality of the programmes of the local ones due to those shortcomings.
LIST OF TABLES1. Sex Distribution
2. Age distribution of the respondents
3. Occupational distribution
4. Exposure to the media
5. Whether Television is an Elitist Medium
6. Functions of Television
7. Why preferred Television
8. Preference for local or foreign stations
9. Reason for the preference
10. Reasons for no preference to local station
11. Preferred television programmes/ content
12. Stations meeting viewers Expectations
13. Performance among private and public station
14. Reasons for quality performance
15. Whether foreign stations contents are negative
16. If not negative reasons
17. Whether television programmes aid national development
18. Better placed to aid national development
19. How to better place local television stations.
TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
LIST OF TABLES
TABLE OF CONTENTS VII
CHAPTER ONE: INTRODUCTION BACKGROUND OF THE STUDY 1
STATEMENT OF RESEARCH PROBLEM 4
OBJECTIVES OF THE STUDY 5
SIGNIFICANCE OF THE STUDY 6
RESEARCH QUESTIONS 6
RESEARCH HYPOTHESES 7
DEFINITION OF TERMS 7
SCOPE AND LIMITATION OF THE STUDY 9
REFERENCES 10
CHAPTER TWO : LITERATURE REVIEW TELEVISION AS A MEDIUM 11
THEORETICAL FRAMEWORK 20
CULTIVATION THEORY 20
SPIRAL OF SILENCE 21
REFERENCE
CHAPTER THREE: RESEARCH METHODOLOGY 22RESEARCH METHOD 22
RESEARCH DESIGN/INSTRUMENT 23
RESEARCH POPULATION AND SAMPLE 24
DATA COLLECTION 24
METHOD OF DATA ANALYSIS 25
MEASURING USED TO ENSURE VALIDITY AND RELIABILITY
INSTRUMENT FOR GATHERING DATA 25
REFERENCE 27
CHAPTER FOUR:
DATA ANALYSIS AND RESEARCH INTERPRETATION 28TESTING THE RESEARCH QUESTIONS 44
DISCUSSION AND RESULT 47
CHAPTER FIVE:
SUMMARY OF FINDINGS,
RECOMMENDATION AND CONCLUSION 51
SUMMARY OF FINDINGS 51
RECOMMENDATIONS 52
CONCLUSIONS 53
BIBLIOGRAPHY 56
APPENDICES 59