ABSTRACT
Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed with out feedback. It is on this background, that the research deemed it necessary to have a look at the listening habit of students in higher institution of learning particularly the students of the institute of management and technology (I m t), Enugu.
The researcher went further to find out what could entire students to listening to the radio programme. In the world today and in Enugu, precisely, different radio stations exist, but ability to attract audience listening is what matters, and when this happened they will tune the station off. What I am saying is that a successful media house should have the mass before planning their programmes. Any time it encounter this, the audience interest will wear away as the image of the station will be as stake. That is why due to the heterogeneous nature of the students population in the institute of management and technology which formed my case study, I decided to use random sampling method.
This method gave every student an equal chance of being selected and for the reason students tend to listen more of entertainment programmes than other programmes like the talks, religious, and news commentaries, especially when they are free or chanced from academic activities.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION PAGE
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF RESEARCH PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANCE OF STUDY
1.5 LIMITATION OF THE STUDY
1.6 DELIMITATION OF THE STUDY
1.7 RESEARCH QUESTION
1.8 RESEARCH HYPOTHESIS
CHAPTER TWO
2.1 LITERATURE REVIEW
2.2 SPECIAL FEATURES OF RADIO
2.3 USES OF RADIO
2.4 DISTANCE LEARNING SYSTEM
2.5 RADIO AND DEVELOPMENT
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 RESEARCH METHODS
3.2 RESEARCH DESIGN
3.3 RESEARCH POPULATION
3.4 SAMPLE TECHNIQUE
3.5 METHODS OF DATA COLLECTION
3.6 METHODS OF DATA ANALYSIS
CHAPTER FOUR
4.1 DATA ANALYSIS AND RESULTS
4.2 RESULTS
4.3 DISCUSSION
CHAPTER FIVE
SUMMARY RECOMMENDATION FOR FURTHER STUDY
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATION
QUESTIONNAIRE
BIBLIOGRAPHY
