ABSTRACT
The study took enough time to delve into details about the activities of women with special reference to impact of women in advertisements using (Delta soap as case study of television adverts). It revealed among other things reasons why women participate in television adverts, attitude of women towards TV adverts, influence both societal and environmental on their attitude and behaviours on their attitude and behaviours towards participation in TV adverts. There were also revelations on societal perception of these roles and general attitudes and feelings of members of the public towards them (women).
To conduct this study, the scientific method of research was adopted. These hypothesis were generated these were:
1. Women role in television advertisement are dependent on ascribed roles by men.
2. The participation of women in television adverts are influenced by beliefs, attitudes and behaviour of women in the society.
3. The role-played, by women are deductive in television adverts.
Questionnaire and oral interviews were employed to collect information used for the research. S sample size of 200 were randomly chosen from the population in Enugu from these areas Abakpa Nike, Uwani, New Haven, Achara Layout, Emene and Coal Comp. The measuring instrument of interest based on the hypothesis was adequately taken care of.
Percentage and the chi-square statistical method of data analysis were used simultaneously to analyze the findings based on data collected through questionnaire.
TABLE OF CONTENT
TITLE PAGE II
TABLE OF CONTENT III
CHAPTER ONE 1
PURPOSE OF THE STUDY 1INTRODUCTION 1
IMPORTANT OF THE STUDY 9
RESEARCH PROBLEMS 11
ASSUMPTIONS 13
LIMITATION OF THE STUDY 14
DISTINGUISHING FEATURES 15
CHAPTER TWO
LITERATURE REVIEW 17SOURCE OF LITERATURE 17
THE REVIEW 18
SUMMARY OF LITERATURE 35
CHAPTER THREE
METHODOLOGY
RESEARCH METHOD 37
RESEARCH DESIGN 38
RESEARCH SAMPLE 38
MEASURING INSTRUMENT 39
CHAPTER FOURRESULTS 40
DATA PRESENTATION AND ANALYSIS 40
HYPOTHESIS TEST 42
FINDINGS 46
CHAPTER FIVESUMMARY AND CONCLUSION 52
RECOMMENDATION 55
BIBLIOGRAPHY 63
APPENDIX 66
THE QUESTIONNAIRE 67
