Search result(s): 91 - 105 of 168 » Department » Mass Communication

the impact of women in advertisements

(A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT)

The study took enough time to delve into details about the activities of women with special reference to impact of women in advertisements using (Delta soap as case study of television adverts). It revealed among other things reasons why women participate in television adverts, attitude of women towards TV adverts, influence both societal and envir... Continue Reading

Mass Communication

the impact of testimonial use on advertising effectiveness

(A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT)

This study is taken to determine if the use of testimonials in advertisement can influence the consumers buying behaviour. The technique of using testimonials in advert is now the latest in vogue in advertising industries but the extent it affects the consumers buying behaviour lacks adequate justification in terms of tabulated research. Continue Reading

Mass Communication

the impact of nigerian press on shaping the country"s political structure

(PERIOD OF STUDY 1999 TO 2004)

This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999-2004. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected... Continue Reading

Mass Communication

the impact of news commercialization on management of broadcast media in nigeria

(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU)

This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media shoul... Continue Reading

Mass Communication

the impact of advertising on the marketing of global system for mobile (gsm) communication in enugu state

(A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)

This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal,... Continue Reading

Mass Communication

the impact of western television programmes on the cultural values of the nigerian youths

(A CASE STUDY OF ESUT STUDENTS, ENUGU)

This study probes the impact which TV. has on the cultural values of the Nigerian youths. It specifically tackles the impact of western TV. programmes on Nigerian university students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly associated with their... Continue Reading

Mass Communication

the effects of tv adverts on children

(A CASE STUDY OF ENUGU URBAN)

Research has shown that children are susceptible to the many activities, objectives and stimuli within and around their environment. TV adverts constitute one of such stimuli to which they are susceptible. This research study has therefore sought to examine the effects, which the exposure of children to TV adverts does have on them. The study howev... Continue Reading

Mass Communication

the effects of television advertisements on the buying habit of consumers [peak milk advert in perspective]

(A CASE STUDY OF ENUGU URBAN DWELLERS)

This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and servi... Continue Reading

Mass Communication

the effects of tobacco advertising on youths

(A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)

This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study.... Continue Reading

Mass Communication

the effect of voilent film on nigerian children

(A CASE STUDY OF CHILDREN IN ENUGU URBAN)

This project aims at the effect of violent film on Nigeria children, especially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter three dwells on the methodologies used in t... Continue Reading

Mass Communication

the effect of good public relation and organized promotions on the achievement of marketing objective

(CASE STUDY OF NIGERIA BREWERIE PLC)

This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization. By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study. The Researcher used simple random sampling and stratified sampl... Continue Reading

Mass Communication

the assessment of nigeria press council as a regulatory mechanism for nigerian journalists

In any academic pursuit all over the world, there must be situations and reason which could propel a research or project of this nature. This same thing applies to this project which was tentatively researched and written in order to help students who may want to inquire more on the role of the Nigerian Press Council as a regulatory machanism for ... Continue Reading

Mass Communication

television tobacco adverts and teenage smoking habit

(A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY)

This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in vesting collect... Continue Reading

Mass Communication

television as an instrument of educational advancement in enugu state

The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested. Continue Reading

Mass Communication

television viewing habits of nigerian elites

(A CASE STUDY OF ENUGU METROPOLIS)

To ensure close and effective work, we chose survey research method. It effective work, we chose survey research method. It afforded us person to person touch as we administered the questionnaire, resulting in our attaining 100% return of the question, as intensive and strategic measure we adopted enable us collect back all the 300 copies of... Continue Reading

Mass Communication

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