THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA

(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU)

By

ONYEKWERE CATHERINE NGOZI

Presented To

Department of Mass Communication

ABSTRACT

    This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu.
    Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society.  Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, and fairness now being undermined by limited access to news airtime.
    The educationist, sociologist, politicians, the Businessmen and even the religions minded are all interested in this debate.
    In this research I decided to use survey research method ascertain the validity of various hypothesis formulated.
    The result of this research will useful to students of Mass Communication Media experts, government and the society at large.

TABLE OF CONTENTS

TITLE PAGE                                II
APPROVAL PAGE                            III    
DEDICATION                                IV
ACKNOWLEDGEMENT                        V
TABLE OF CONTENTS                        VIII
CHAPTER ONE
INTRODUCTION                                1

1.1    BACKGROUND TO STUDY                    1    
1.2    STATEMENT OF PROBLEMS                4
1.3    OBJECTIVES OF STUDY                    6
1.4    SIGNIFICANCE OF STUDY                    7
1.5    RESEARCH QUESTIONS                    8
1.6    RESEARCH HYPOTHESIS                    9
1.7    CONCEPTUAL AND OPERATIONAL DEFINITION    11
1.8    OPERATIONAL DEFINITION                12
1.9    LIMITATIONS OF STUDY                    14

CHAPTER TWO    
LITERATURE REVIEW                        15

2.1    SOURCES OF LITERATURE                15
2.2    ORIGIN OF COMMERCIALIZATION            15    
2.3    SUMMARY OF LITERATURE REVIEW            26

CHAPTER THREE
3.1    RESEARCH METHOD                        27
3.2    RESEARCH DESIGN                        28
3.3    RESEARCH SAMPLE                        28
3.4    MEASURING INSTRUMENT                29
3.5    DATA COLLECTION                        30
3.6    METHOD OF DATA ANALYSIS                31
3.7    EXPECTED RESULT                        32

CHAPTER FOUR
DATA ANALYSIS AND RESULTS                    34

4.1    DATA ANALYSIS                        34
4.2    RESULT FINDING                        51
4.3    DISCUSSION                            54

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY

5.1    SUMMARY                             57
5.2    RECOMMENDATION FOR FURTHER STUDIES    60
5.3    CONCLUSION                            61
APPENDIX (APPLICATION)                        65
QUESTIONNAIRE AND INTERVIEW GUIDE             66
BIBLIOGRAPHY                                63

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