THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS

(A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)

By

GROUP 7 MC/N2002/091 – MC/N2002/095

Presented To

Department of Mass Communication

ABSTRACT
This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study.
    The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study.
    Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology.
    Chapter four contains the presentation, analysis and interpretation of data. The work finally came to an end in chapter five with the summary of findings conclusions and recommendation for further studies.

TABLE OF CONTENT

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGEMENT                    V
ABSRTRACT                            VI
CHAPTER ONE
INTRODUCTION        
                    1
1.1    BACKGROUND OF STUDY                1
1.2    STATEMENT OF THE RESEARCH PROBLEM2
1.3    OBJECTIVES OF THE STUDY            4
1.4    SIGNIFICANCE OF THE STUDY            5
1.5    RESEARCH QUESTIONS                5
1.6    RESEARCH HYPOTHESIS                6
1.7    CONCEPTUAL AND OPERATIONAL DEFINITION 8

CHAPTER TWO;
REVIEW OF LITERATURE                    13

2.1    SOURCES OF LITERATURE            13
2.2    THE REVIEW                        13
2.3    SUMMARY OF THE LITERATURE REVIEW    20

CHAPTER THREE
METHODOLOGY    

3.1    RESEARCH METHOD                    21
3.2    RESEARCH DESIGN                    21
3.3    RESEARCH SAMPLE                    22
3.4    MEASURING INSTRUMENT            23
3.5    DATA COLLECTION                    23
3.6    DATA ANALYSIS                    23
3.7    EXPECTED RESULTS                    25

CHAPTER FOUR
DATA ANALYSIS AND RESULTS

4.1    DATA ANALYSIS                    26

CHAPTER FIVE
SUMMARY AND RECOMMENDATION FOR THE STUDY

5.1    SUMMARY                            32
5.2    RECOMMENDATION FOR FURTHER STUDIES NOTE32
BIBLOGRAPHY.                            36
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