THE EFFECTS OF TV ADVERTS ON CHILDREN

(A CASE STUDY OF ENUGU URBAN)

By

UGWU MAUREEN N. AND GROUP MEMBERS

Presented To

Department of Mass Communication

90 Pages 9,498 Words 203 Views Microsoft Word Format No. of Chapters: 1 to 5 Chapters

Reference/Bibliography: YES 4,000 NGN PROJECT

ABSTRACT

Research has shown that children are susceptible to the many activities, objectives and stimuli within and around their environment. TV adverts constitute one of such stimuli to which they are susceptible. This research study has therefore sought to examine the effects, which the exposure of children to TV adverts does have on them. The study however has some limitations in doing this.
   It did not examine or try to determine the extent or to what degree TV advert affect children.
Among other considerations, the study also did not associate itself with examining the effects, which other communication media such as radio and newspapers do have on children.
   To achieve the aim of this study, four hypotheses relating to the study were formulated and subjected to empirical examination. Consequently, a sample of 200 was selected from Enugu and with this sample the study sought to investigate what actually obtains in the real world; the extent to which the child responds or practices behaviours acquired from watching TV adverts and role of TV adverts in the child’s socialization.
   T o accomplish these onerous task, we adopted the survey research method, with the questionnaire as the measuring instrument with the following procedures guiding.

TABLE OF CONTENTS

Cover page                               I
Title page                               II
Approval page                           III
Dedication                               IV
Acknowledgement                       V
Table of contents                           VI

Chapter one – Introduction                   1
1.1   Background of study                   1
1.2   Statement of research problems           4
1.3   Objectives of study                   8
1.4   Significance of the study               9
1.5   Research Questions                   10
1.6   Research Hypothesis                   11
1.7   Concept ional and Operational Definition       11
1.8   Assumptions                       14
1.9   Delimitation of study (sample)           15

Chapter two – Literature Review               18
2.1 Source of literature                       18
2.2 The Review                           19
2.3 Summary of the literature               33

Chapter three
3.1 Research method                       34
3.2 Research design                       34
3.3 Research sample                       35
3.4 Measuring instrument                   36
3.5 Data collection                       36
3.6 Data analysis                           37
3.7 Expected result                       38

Chapter four – Data Analysis and Results       39
4.1 Data analysis                           39
4.2 Results                               51
4.3 Discussion                           53

Chapter five – Summary, conclusion and recommendations
5.1 Summary                           61
5.2 Conclusions                           63
5.3 Recommendations                       64
   Bibliography                       68
   Appendix                           73

90 Pages 9,498 Words 203 Views Microsoft Word Format No. of Chapters: 1 to 5 Chapters

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