the effects of television advertisements on the buying habit of consumers [peak milk advert in perspective]
(A CASE STUDY OF ENUGU URBAN DWELLERS)
This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and ... Continue Reading
the impact of news commentary on radio listeners
(A CASE STUDY OF ESBS/FRCN ENUGU)
The aim of this research project is to know the essence of news commentaries and its impact on radio listeners, with particular references to ESBS / FRCN Enugu. The project starts with introduction which gives insight into the historical background of news commentaries. It proceeds to examine the impact which news commentaries could create to its... Continue Reading
television as an instrument for educational advancement in nigeria
(AN INDEPTH STUDY OF AN ABS ONITSHA PROGRAMME â€�“SCIENCE FOR SCHOOLSâ€Â�)
The objectives of these study is to evaluate television as an instrument for educational advancement in Nigeria the specific aims of the study include:- to evaluate how the programme â€�“science for schools enrich the teaching / learning of science subjects in our secondary schools; to fund out how well the programme has forced among the listene... Continue Reading
public relation as a tool for industrial harmony
(A CASE STUDY OF THE NIGERIAN POLICE ENUGU)
This study is necessitated by incessant complaints about the police, their shortcomings in combating crime, protection of life and property of the people. It is policing, extortion of the public by the police, brutality in the force, poor educational background and courtesy among members of the Nigeria police. Continue Reading
appreciation of viewer preference of television station
(A CASE STUDY OF ENUGU URBAN RESIDENTS)
The importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious advertiser would invest his advertising budget in television sta... Continue Reading
the impact of mass media campaign against aids among teenagers
(A CASE STUDY OF BENIN CITY)
This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City. The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the di... Continue Reading
mass media as an instrument of political mobilization
(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE (ESSBS))
The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine nati... Continue Reading
effectiveness of the public relation increases management in tertiary institution
(A CASE STUDY OF THE INSTITUTE OF MANAGEMENT AND TECHNOLGY, ENUGU)
The project considered the effectiveness of the public relation in tertiary institution with a focus in the institute of management and technology, Enugu. The study is divided into five chapters which consists of the introduction while chapter two contains literature review and was carried out in relation to the definition of public relation. Continue Reading
audience attitude towards television coverage of public executions
The menaces of robbery have become a game of the fittest in our society today, that when robbers carryout and operation they boast of it and give names to themselves. This attracts the attention of the people and all government to find a lasting solution to this dilemma. Continue Reading
advertising: a survival strategy for mass media organisation
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)
This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. Continue Reading
the role of public relations in community banking
(A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU)
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation Continue Reading
radio listening habits of students in higher institutions of learning
(LEARNING A CASE STUDY OF INSTITUTION OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)
Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Continue Reading
effects of news commercialization on the public
(A CASE STUDY OF THE FEDERAL RADIO CORPORATION OF NIGERIA ENUGU (FRCN))
The objectives of the study were to examine the effect of news commercialization on the public. A case study of the federal radio corporation of Nigeria to achieve the aim the research studied a sample size of 200 respondents chosen from the population of Enugu metropolis. Continue Reading
the role of television in the political mobilization of rural areas in nigeria
(AS CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA)
This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. Continue Reading
the role of the broadcast media in the campaign against hiv/aids in nigeria
The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses toward HIV/AIDS. Continue Reading
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