THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING
(A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU)
By
NCHETUYA CHRISTIANA I
Presented To
Department of Mass Communication
ABSTRACT
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of tables
CHAPTER ONE: INTRODUCTION
Introduction
1.1 Background of the study
1.2 Statement of problems
1.3 The purpose of the study
1.4 Scope of the study
1.5 Research Questions
1.6 Significance of the study
1.7 Limitations of the study
1.8 Definition of Terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 What is Public Relations
2.2 Corporate Image
2.3 In-House Public Relations
2.4 Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5 Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment
2.6.2 Economic Environment
2.6.3 Social Environment
2,6,4 Legal Environment
Social Responsibility
2.8 Public Relations Practitioner
2.8.1 Ability to communicate
2.8.2 Likeability
2.9 Public Relations Media
Bank Shareholders Relations
2.12 Bank Mass-Media Relations
2.13 Bank Staff Relations
2.14 Nigeria Institute of Public Relations
CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Area of Study
3.3 Population for the Study
3.4 Sample and sampling Procedure
3.5 Instrument for Data Collection
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR: DATA ANALYSIS
4.1 Section One
4.2 Section Two
4.3 Section Three
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix I
Appendix II
Appendix III
LIST OF TABLES
Table Title
1 Occupational Distribution of the Respondents in percentage
2 Distribution of Respondents in years Of Transaction with Nnebuife community Bank
3 Distribution of Respondents on the Type of Account Operated.
4 Distribution of Respondents on their Relationship with the Bank
5 Distribution of Respondents on their Perception of the Bank.
6 Distribution of Respondents on some Questions about Public Relations in Nnebuife community Bank
7 Distribution of Respondents on the Number of years of service with the Bank
8 Distribution of Respondents on condition of Services at Nnebuife community Bank
9 Distribution of Respondents on whether they are Happy with their job
10 Distribution of respondents on the Whether public relations practices extended to the staff.
11 Distribution of respondents on knowledge of some public Relations Practices embarked upon by the Bank.
12 Distribution of respondents on the number of Years of shareholding with the Bank.
13 Occupational distribution of the Respondents in percentage.
14 Distribution of respondents on the type of Account being operated.
15 Distribution of respondents on how they rate Nnebuife Community Bank
16 Distribution of respondents on attendance of Any public functions of the Bank.
17 Distribution of respondents on whether they have Received any dividend as a mark of co-ownership of the Bank
18 Distribution of respondents on the Image perception of the Bank
19 Distribution of respondents on their Relationship with the Bank.
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