THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS
(A CASE STUDY OF BENIN CITY)
By
OKAFOR CHINWE F
Presented To
Department of Mass Communication
ABSTRACT
This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City.
The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases.
The study look account of the sex, marital status, “Occupational variables that were of relevance to the study.
The researcher use survey method in execution of the study.
This no doubt, helped on collecting information as to the way people generally perceived the disease AIDS its wave to Nigeria since the mid 1980s.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 HISTORICAL ASPECT OF AIDS
1.3 SCOPE OF THE DISEASE
1.4 GLOBAL SITUATION
1.5 THE NIGERIAN SITUATION
1.6 STATEMENT OF RESEARCH PROBLEM
1.7 OBJECTIVES OF THE STUDY
1.8 SIGNIFICANCE OF THE STUDY
1.9 RESEARCH QUESTIONS
1.12 ASSUMPTIONS
1.13 LIMITATIONS OF STUDY
CHAPTER TWO
REVIEW OF THE LITERATURE
2.1 SOURCE OF LITERATURE
2.2 THE REVIEW
2.3 AIDS; SOCIAL IMPLICATIONS OF THE CAMPAIGN AGAINST AIDS
2.4 FACTORS INTERCEPTING THE CAMPAIGN RELEVANT THEORIES
2.5 MEDIA IMPACT ON AUDIENCE
2.6 THE MEDIA AND ATTITUDE CHANGE
2.7 CAMPAIGN AGAINST AIDS; STRATEGIES AND DIMENSION
2.8 SUMMARY OF LITERATURE REVIEW
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 RESEARCH METHOD
3.2 RESEARCH DESIGN
3.3 RESEARCH SAMPLE
3.4 MEASURING INSTRUMENT
2.5 DATA COLLECTION
3.6 DATA ANALYSIS
3.7 EXPECTED RESULTS
CHAPTER FOUR
4.0 DATA ANALYSIS AND RESULTS
4.1 DATA ANALYSIS
4.2 TESTING OF HYPOTHESIS AND RESULTS
4.3 DISCUSSION
CHAPTER FIVE
Summary, conclusion and recommendation
5.1 summary
5.2 CONCLUSION
5.3 RECOMMENDATION
BIBLIOGRAPHY
NOTE AND REFERENCES
APPENDIX II
QUESTIONNAIRE
INSTRUCTIONS
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