MASS MEDIA AS AN INSTRUMENT OF POLITICAL MOBILIZATION
(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE (ESSBS))
By
OGBUGO NGOZI .S.
Presented To
Department of Mass Communication
ABSTRACT
The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership.
In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development.
The mass media is the fourth estate of government had been assigned the various responsibilities in the society including the watch role, the educator and entertainer of the various segments of the people.
The role of the mass media as an instrument of political mobilization in the modern of more or less formalized institutions that deals with communication of al types.
Normally, this required considerable capitals as the case with the radio, television and publishing houses. Necessarily, they have to carter for the mass audience.
For this reason, those who control the mass media usually suggest that they have the ability and capacity to manipulate and mobilize the people during the transition era.
The alternation of primary social relationship under the impact of industrialization has left the population and social lacking in sense of group identity and social control.
The Nigeria democratic system having been bastardized and destroyed by certain disgruntled elements, look into the mass media as the way out to correct the abnormally and injustice the Nigeria democratic dispensation. This work tried to identify the functions, problems and prospects of the mass media of communication and equally highlights their ability to carry out this enormous responsibility to an enviable height in the mobilization of the people towards a viable and sustaining democratic polity.
The work highlights the impacts of the mass media in informing educating and entertaining the masses towards polity. It is hoped that the findings and recommendations suggested in this work would have a lean way an ending and lasting political culture.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
1.1 Background of the study
1.2 Statement of research problem
1.3 Objectives of the study
1.4 Significance of the study
1.5 Research questions
1.6 Research hypothesis
1.7 Conceptional and operational definitions
1.8 Limitation s of the study
1.9 Theoretical frame work
CHAPTER TWO
2.1 Literature review
2.2 Theoretical review
2.3 Summary of literature
CHAPTER THREE-
RESEARCH METHODOLOGY
3.1 Research method
3.2 Research design
3.3 Research sample
3.4 Research instruments
3.5 Method of data analysis
CHAPTER FOUR-
RESULTS AND ANALYSIS OF DATA
4.1 Results
4.2 Analysis of data
4.3 Discussion of data
CHAPTER FIVE-
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Bibliography
Questionnaire
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