Search result(s): 1 - 15 of 151 » Department » Marketing

problems and prospects of marketing in small-scale business in nigeria

(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company. The data for the study were collecte... Continue Reading

Marketing

effective marketing strategies for airlines operating in enugu metropolis

(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)

Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading

Marketing

marketing promotion in a depressed economy, problems and prospects

(A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same fun... Continue Reading

Marketing

customer retention management in the hospitality industry

(A PROFILE OF THE HOTEL INDUSTRY IN DONEGAL)

Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the economic ... Continue Reading

Marketing

product development in the cable industry: problems and prospect

(A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study. A look at this problem has show that customer's wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make so... Continue Reading

Marketing

the effectiveness of personal selling in the marketing of industrial product in enugu metropolis

(A CASE STUDY OF EMENITY NIGERIA PLC)

This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading

Marketing

impact of effective public relations in marketing expansion of banking services in enugu metropolis

(A CASE STUDY OF ALL STATES TRUST BANK PLC)

The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Continue Reading

Marketing

the impact of marketing in the development of tourism in enugu state

The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that ... Continue Reading

Marketing

the effect of branding on product marketing

(A CASE STUDY OF UNILEVER NIGERIA PLC)

The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Continue Reading

Marketing

the marketing of hotel service in warri metropolis

(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more informa... Continue Reading

Marketing

the determination impact of advertising in marketing of blue omo detergents in enugu

Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater perc... Continue Reading

Marketing

strategies for introducing a new product in the market

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)

The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve t... Continue Reading

Marketing

impact of sales persons on the coporate growth potentials of a company

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading

Marketing

marketing technical sales people, for higher productivity

(A CASE STUDY OF EMENIT NIGERIA PLC.)

A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the eco... Continue Reading

Marketing

public relation techniques for marketing air transport services in nigeria

(A CASE STUDY OF EXECUTIVE AIR LINE SERVICE)

To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between people and organization. To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.... Continue Reading

Marketing

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