Search result(s): 1 - 15 of 151 » Department » Marketing

the effectiveness of physical distribution of charis satchet water in enugu metropolis

(A CASE STUDY OF EJ COLLINCE COMPANY)

This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of cons... Continue Reading

Marketing

the marketing of hotel service in warri metropolis

(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more informa... Continue Reading

Marketing

advertising as an effective promotional tool in the delivering of banking service

(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importance’s. Continue Reading

Marketing

effective marketing of television service in enugu metropolis

(A CASE STUDY OF ENUGU TELEVISION (E.T.V))

The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. Continue Reading

Marketing

the marketing of educational service

(A CASE STUDY OF IMT ENUGU)

This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading

Marketing

evaluation of the impact of road network on the selling of agricultural products in anambra state

(A CASE STUDY OF NJIKOKA L.G.A, ANAMBRA STATE)

This research work problem into the place of impact of road network in the selling of agricultural products in Nigeria Anambra State. This study tries to identify the causes of road network in the selling of agricultural product, in addition of this research work in summary. Chapter one; this work entails the introduction, back ground of the study,... Continue Reading

Marketing

the effect of motivational policies and practice on sales force in nigeria banking industry

(A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI)

This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Brach. This topic was extensively overwhelmed with a view to understanding the subject matter. Data was collected from the members of staffs of First Bank of Nigeria Plc Nnewi Branch using questionnaire. Continue Reading

Marketing

strategies for introducing a new product in the market - [version 2]

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS)

This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected t... Continue Reading

Marketing

the effect of sales promotion on the marketing of coca-cola brand of soft drinks in enugu urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplem... Continue Reading

Marketing

effective marketing strategies for improved performance in the soft drink industry

Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out of the integration, in this ever-changing marketing environment. This work is done to find out the problems of soft drinks industry (7-up) as they pertain t... Continue Reading

Marketing

the effectiveness of personal selling strategies in marketing of cosmetics

(A CASE STUDY OF BIANCA COSMETICS ENUGU)

This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was... Continue Reading

Marketing

influence of customer complaints handling on the marketing performances in the service industry

(A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA)

Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the cust... Continue Reading

Marketing

marketing research as a tool for profitability

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ENUGU)

This study focused on marketing research as a tool for profitability in the service industry, a case study of bottling company in Enugu. In order to carryout the study, the following objectives amongst others were states; - To ascertain the proportion of marketing bodget allocated to the marketing research activities in a given period in Nigeria... Continue Reading

Marketing

an assessment of the physical distribution of soft drink

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)

Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of ... Continue Reading

Marketing

the problems of marketing agricultural products in nigeria

(A CASE STUDY OF ALFA POULTRY)

In this research work, effort was made to X-ray the marketing of agricultural products in Eastern Nigeria a case study of Alfa Poultry. This is with view to presenting simple general problems in marketing of agricultural products in Eastern Nigeria and to make recommendations where necessary in order to find a lasting solution to these problems. Continue Reading

Marketing

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