effective marketing strategies for health care services in enugu metropolis
(A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU)
The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the c... Continue Reading
the marketing problems and prospects of five star hotel in enugu metropolis
(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the quality of se... Continue Reading
marketing of family planning services in enugu urban
This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.The research evaluated the effect... Continue Reading
sales promotion as an effective means of increasing a firms market share
(AN APPRAISAL OF THE 7UP 2004 NAIRA MAINIA” IN ENUGU STATE)
Sales promotion is a special campaign aimed at moving a particular plan, most frequently sales increase. It is most often used to increase sales above the existing level. For example a company recording 2,000 cartoons of drinks sold weekly may decide to increase its sales to 3,000 that is by fifty percent (50%) within the same period. Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
the effectiveness of public relations in service industries
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure soli... Continue Reading
the practice of corporate social responsibilities in the brewery industry
(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. Continue Reading
trade fair as an instrument of increasing marketing performance
The objective of the study is the marketing potential of bread produced from maize floor. A case study of Odinga special bread industry Okigwe, Imo State. Continue Reading
marketing problems of small-scale indigenous pharmacultical manufacturing companies in nigeria
(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU)
A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research. A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products Continue Reading
marketing problems and prospect of the bakery industry in enugu metropolis
(A CASE OF STUDY OF IFY BREAD INDUSTRIES)
This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study com... Continue Reading
public relations and international marketing
There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country... Continue Reading
marketing practices and consumer satisfaction in the hotel industry
(A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a ma... Continue Reading
the impact of television advertising on consumer brand preference for soft drink in a competitive market
(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading
effective promotional strategies for the cosmetics industry in enugu metropolis
(A CASE STUDY OF CHOKI LABORATORY)
This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. Continue Reading
the efficacy of sales promotion in the marketing of consumer product
(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as display... Continue Reading
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