Search result(s): 1 - 15 of 117 » Department » Marketing

impact of sales persons on the coporate growth potentials of a company

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading

Marketing

pipeline transportation and its significance to the marketing of petroleum products in nigeria

(A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT)

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structur... Continue Reading

Marketing

the effect of sales promotion on the marketing of coca-cola brand of soft drinks in enugu urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplem... Continue Reading

Marketing

the effect of sales force motivation on productivity

(A CASE STUDY OF EMENITE COMPANY ENUGU)

This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales force and to establishe... Continue Reading

Marketing

the effectiveness of consumer service delivery in the fast food industry

(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)

This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: - To determine the relationship between service quality delivery and consumer satisfaction. Continue Reading

Marketing

the effectiveness of public relations practice in the oil sector

(A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)

African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be influence by their publics which include, its staff, shareholders, customers and of course members of the press. Continue Reading

Marketing

the effectiveness of personal selling in the marketing of industrial product in enugu metropolis

(A CASE STUDY OF EMENITY NIGERIA PLC)

This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading

Marketing

the marketing of educational service

(A CASE STUDY OF IMT ENUGU)

This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading

Marketing

customer retention and business performance of hospitality industry

Customer satisfaction, relationship marketing, loyalty programs, data collection, complaints handling services, recovery strategies and post purchase follow up. The research process carried out by two phases, one descriptive in approach and one exploratory in approach. The researcher identified that by using triangulation it allowed the data from b... Continue Reading

Marketing

the impact of advertising on sale of mobile phone in enugu metropolis

The study is to highlight the contributions of advertising and marketing principles on sales of mobile phones, the factor that determine demand, pricing and distribution of the service in Nigeria. The finding reveal that: a. more male avail themselves of mobile phone service than female as exemplified in the study where 66% of the respondents we... Continue Reading

Marketing

the role of advertising on the marketing of suitcase in enugu metropolis

(A CASE STUDY OF JUMATEX SUITCASE ENUGU)

This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the profitability o... Continue Reading

Marketing

the effect of packaging characteristics on brand preference for cosmetics products in abia state, nigeria

The study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were drawn from the five (5) major markets in Aba metropolis of the ... Continue Reading

Marketing

the concept of opinion leadership and its influence in the marketing of fashion products in anambra state

(A CASE STUDY OF ONITSHA METROPOLIS)

This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of var... Continue Reading

Marketing

corporate advertising as an effecting promotional tool in the marketing of banking services

(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

This study on Continue Reading

Marketing

packaging as a promo tool in the marketing of beauty care products

(A CASE STUDY OF PETALS ENUGU)

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional, in order to increase sales and profitability of the product. b. To determine wheth... Continue Reading

Marketing

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