Search result(s): 1 - 15 of 125 » Department » Marketing

the role of road transportation mode in the marketing of agricultural products

(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Continue Reading

Marketing

effective marketing strategies for airlines operating in enugu metropolis

(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)

Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading

Marketing

marketing practices and consumer satisfaction in the hotel industry

(A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)

If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a ma... Continue Reading

Marketing

an evaluation of the leadership style and its effect on the employees attitude

(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)

The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informal gro... Continue Reading

Marketing

the effect of advertising on the sales volume of beverages in awka metropolis

(A CASE STUDY OF MILO, BOURNVITA AND VIATALO)

This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the resea... Continue Reading

Marketing

the economic effect of unemployment on the nigeria economy

(A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE)

From the genesis of the project, it has been observed that these social diseases called unemployment is a very dangerous and killing ailment which if an appropriate care are not taking, it disables the economy. Chapter one of this work gave us an insight of background and types of unemployment which can be suffered by any universally problem th... Continue Reading

Marketing

the effects of world information flow imbalance on third world countries

(A CASE STUDY OF NIGERIA)

In essence, this research has examined and ascertained the degree of imbalance in global information between the north and the south and the effects of the world information flow on third world countries. This study also examined the meaning of culture and its role in international communication. Finally, the research date presented its discussio... Continue Reading

Marketing

an analysis of impact of warehousing in the efficient distribution of toilet soap

(A CASE STUDY OF ORANGE DRUG)

Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so it’s either the producers of typewriter will go out of business or he if fast enough to switch over to the new way ... Continue Reading

Marketing

consumer preference on toothpaste brands in enugu metropolis

This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste bra... Continue Reading

Marketing

the impact of marketing in the development of tourism in enugu state

The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that ... Continue Reading

Marketing

the marketing of educational service

(A CASE STUDY OF IMT ENUGU)

This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading

Marketing

the marketing problem prospects of the five star hotels in enugu metropolis

(A CASE STUDY OF NIKE REPORT HOTEL ENUGU)

The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality of the service rendered by the hotel will lead to bright future for the company. Continue Reading

Marketing

the effectiveness of consumer service delivery in the fast food industry

(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)

This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: - To determine the relationship between service quality delivery and consumer satisfaction. Continue Reading

Marketing

the problems and prospects of marketing petroleum products in nigeria

The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary... Continue Reading

Marketing

the effectiveness of personal selling strategfies in marketing of capital goods

(CASE STUDY OF ANAMCO LTD ENUGU)

This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was ... Continue Reading

Marketing

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