the impact of television advertising on consumer brand preference for soft drink in a competitive market
(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading
the influence of product quality on brand loyalty in nigeria
(A CASE STUDY OF EKWULOBIA RESIDENCE)
This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of Anambra State. Continue Reading
the impact of effective management of resources in solving unemployment problem in nigeria
(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. Continue Reading
pricing of agricultural products
(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of t... Continue Reading
the impact of personal selling in the marketing of beverages in enugu state
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)
The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether personal ... Continue Reading
the effect of packaging characteristics on brand preference for cosmetics products in abia state, nigeria
The study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were drawn from the five (5) major markets in Aba metropolis of the ... Continue Reading
corporate advertising as an effecting promotional tool in the marketing of banking services
(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
This study on Continue Reading
problems and prospects of marketing in small-scale business in nigeria
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company. The data for the study were collecte... Continue Reading
the effect of globalization on service industry in nigeria
(A CASE STUDY OF MAGNUM TRUST BANK PLC)
his research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviewed only in m... Continue Reading
the concept of opinion leadership and its influence in the marketing of fashion products in anambra state
(A CASE STUDY OF ONITSHA METROPOLIS)
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of var... Continue Reading
the role of product advertising on sales volum of companies
(A CASE STUDY OF NBL)
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the ... Continue Reading
public relation activities in tertairy institutions in enugu state
(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT))
This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of sta... Continue Reading
the role of road transportation mode in the marketing of agricultural products
(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Continue Reading
an analysis of impact of warehousing in the efficient distribution of toilet soap
(A CASE STUDY OF ORANGE DRUG)
Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so it’s either the producers of typewriter will go out of business or he if fast enough to switch over to the new way ... Continue Reading
the marketing problem prospects of the five star hotels in enugu metropolis
(A CASE STUDY OF NIKE REPORT HOTEL ENUGU)
The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality of the service rendered by the hotel will lead to bright future for the company. Continue Reading
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