marketing of communication services
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s num... Continue Reading
the marketing mix application in the marketing of places rentals services in ikeja metropolis
Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and ... Continue Reading
promotion strategies for the marketing of educational services in enugu
(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)
Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional mix in their activities. This no doubt have impacted negatively on operation of the institution. Questionnaire was prepared, analyzed in solving the problem. The finding was packed with starting revelations, revelation that had been impending the pu... Continue Reading
an evaluation of the leadership style and its effect on the employees attitude
(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informa... Continue Reading
the concept of opinion leadership and its influence in the marketing of fashion products in anambra state
(A CASE STUDY OF ONITSHA METROPOLIS)
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of var... Continue Reading
the problems and prospects of marketing auto maintenance services in enugu metropolis
(A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO)
This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. Continue Reading
marketing technical sales people, for higher productivity
(A CASE STUDY OF EMENIT NIGERIA PLC.)
A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the eco... Continue Reading
effective marketing strategies for airlines operating in enugu metropolis
(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and freque... Continue Reading
customer orientation in banking industry
(A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. Meanwhile... Continue Reading
the impact of effective management of resources in solving unemployment problem in nigeria
(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. Continue Reading
strategies for introducing a new product in the market - [version 2]
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS)
This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected t... Continue Reading
impact of sales persons on the coporate growth potentials of a company
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading
customer retention management in the hospitality industry
(A PROFILE OF THE HOTEL INDUSTRY IN DONEGAL)
Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the econo... Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise â€�“The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: â€Â� To find out the effectiveness of personal selling of Emenite in creating customers awareness of their pro... Continue Reading
influence of customer complaints handling on the marketing performances in the service industry
(A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA)
Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the... Continue Reading
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