There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country... Continue Reading
Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional mix in their activities. This no doubt have impacted negatively on operation of the institution. Questionnaire was prepared, analyzed in solving the problem. The finding was packed with starting revelations, revelation that had been impending the pu... Continue Reading
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. Continue Reading
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the ... Continue Reading
This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to... Continue Reading
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the adve... Continue Reading
The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving an... Continue Reading
Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.... Continue Reading
The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by means of random ... Continue Reading
The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of... Continue Reading
Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so it’s either the producers of typewriter will go out of business or he if fast enough to switch over to the new ... Continue Reading
This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. Continue Reading
The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the compan... Continue Reading
Ordinarily, the study on improving advertising effectiveness in consumer goods market in all departmental stores in Enugu is a rest and difficult task as a result, the study is limited to finding how effective advertising can be of help in the marketing of consumer goods in Enugu with special reference to eastern shop Ogui, Enugu. Continue Reading
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staf... Continue Reading