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application of marketing concept in marketing of hair dressing services

(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading

Marketing

the efficacy of sales promotion in the marketing of consumer product

(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)

Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as display... Continue Reading

Marketing

pipeline transportation and its significance to the marketing of petroleum products in nigeria

(A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT)

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structur... Continue Reading

Marketing

marketing problems of small-scale indigenous pharmacultical manufacturing companies in nigeria

(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU)

A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research. A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products Continue Reading

Marketing

effective marketing strategies for improved performance of non " durable consumer products

(A CASE STUDY OF OMO DETERGENT)

This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: Continue Reading

Marketing

the effect of packaging characteristics on brand preference for cosmetics products in abia state, nigeria

The study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were drawn from the five (5) major markets in Aba metropolis of the ... Continue Reading

Marketing

marketing technical sales people, for higher productivity

(A CASE STUDY OF EMENIT NIGERIA PLC.)

A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the eco... Continue Reading

Marketing

trade fair as an instrument of increasing marketing performance

(A case study of Emily Millionaire Enugu)

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which... Continue Reading

Marketing

the role of nigeria export promotion council (nepc) in export promotion in nigeria

(A CASE STUDY OF ENUGU ZONAL OFFICE)

This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from s... Continue Reading

Marketing

the impact of self service on the performance of supermarkets

(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and wh... Continue Reading

Marketing

a critical appraisal of the nigerian export promotion council strategies in the export of nigeria goods

The study attempted to examine the managerial input of NEPC and to critically appraise their promotion strategies and practices geared towards the export of Nigeria goods. This prompted the appraisal in the resources, the fundamental activities of Nigeria export promotion council. This was necessary because the councils success is determine by the ... Continue Reading

Marketing

the marketing of educational service

(A CASE STUDY OF IMT ENUGU)

This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading

Marketing

physical distribution management in brewery industries

(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)

The objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network. Chapter one contained a general discussion on distribution. It went further to find out if the company have dependable source of raw materials and from the objectives ... Continue Reading

Marketing

the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis

(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading

Marketing

the impact of marketing logistics on corporate profitability in the brewery industry

(A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)

The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to t... Continue Reading

Marketing

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