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trade fair as an instrument of increasing marketing performance

(A case study of Emily Millionaire Enugu)

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which... Continue Reading

Marketing

the impact of effective management of resources in solving unemployment problem in nigeria

(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)

This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. Continue Reading

Marketing

the effect of sales force motivation on productivity

(A CASE STUDY OF EMENITE COMPANY ENUGU)

This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales force and to establishe... Continue Reading

Marketing

the marketing of hotel service in warri metropolis

(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more informa... Continue Reading

Marketing

the effect of privatization and commercilization of government owned industries

This study is essential in the fact that privatization and commercialization of public enterprises is being restored to as a solution for public enterprises, importability, inefficiency and unproductively. Public enterprises in some western countries were privatized for maximum efficiency and profitability, such enterprises include the British Tel... Continue Reading

Marketing

the role of road transportation mode in the marketing of agricultural products

(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Continue Reading

Marketing

sales promotion is important to nigerian economy. case study of coca-cola plc

This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive literative revi... Continue Reading

Marketing

trade fair as an instrument of increasing marketing performance

The objective of the study is the marketing potential of bread produced from maize floor. A case study of Odinga special bread industry Okigwe, Imo State. Continue Reading

Marketing

the impact of self service on the performance of supermarkets

(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and wh... Continue Reading

Marketing

impact of effective public relations in marketing expansion of banking services in enugu metropolis

(A CASE STUDY OF ALL STATES TRUST BANK PLC)

The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Continue Reading

Marketing

the influence of product quality on brand loyalty in nigeria

(A CASE STUDY OF EKWULOBIA RESIDENCE)

This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of Anambra State. Continue Reading

Marketing

the marketing problems and prospects of five star hotel in enugu metropolis

(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)

This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the quality of se... Continue Reading

Marketing

the role of public relation as a tool for customer service industry

( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)

This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of public ... Continue Reading

Marketing

pipeline transportation and its significance to the marketing of petroleum products in nigeria

(A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT)

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structur... Continue Reading

Marketing

public relations and international marketing

There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country... Continue Reading

Marketing

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