This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and... Continue Reading
This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: Continue Reading
This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of sta... Continue Reading
This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. Meanwhile... Continue Reading
This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading
Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading
Due to the importance of customers service in the business world. many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, oko branch, which was used as a case... Continue Reading
Data were sourced from two principle sources primary and secondary data. Extensive literature review on textbooks, Journals, and other related materials were carried out. The population includes management and relevant staff and customers of Top Class Barbing Salon within Enugu metropolis. Continue Reading
The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informal gro... Continue Reading
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to t... Continue Reading
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
Customer satisfaction, relationship marketing, loyalty programs, data collection, complaints handling services, recovery strategies and post purchase follow up. The research process carried out by two phases, one descriptive in approach and one exploratory in approach. The researcher identified that by using triangulation it allowed the data from b... Continue Reading
This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading
This study focused on marketing research as a tool for profitability in the service industry, a case study of bottling company in Enugu. In order to carryout the study, the following objectives amongst others were states; - To ascertain the proportion of marketing bodget allocated to the marketing research activities in a given period in Nigeria... Continue Reading
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading