promotion strategies for the marketing of educational services in enugu
(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)
Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional mix in their activities. This no doubt have impacted negatively on operation of the institution. Questionnaire was prepared, analyzed in solving the problem. The finding was packed with starting revelations, revelation that had been impending the pu... Continue Reading
the impacts of pricing in marketing of coke drinks in enugu state
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital... Continue Reading
marketing of communication services
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s numerous... Continue Reading
the impact of television advertising on consumer brand preference for soft drink in a competitive market
(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading
physical distribution management in brewery industries
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
The objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network. Chapter one contained a general discussion on distribution. It went further to find out if the company have dependable source of raw materials and from the objectives ... Continue Reading
the marketing of hotel service in warri metropolis
(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more informa... Continue Reading
the effect of exchange rate fluctuation on imported goods in nigeria
(A CASE STUDY OF TOYOTA NIGERIA LIMITED, LAGOS)
The objective of researcher is to address the following to know the reason of this upward movement of the pricing of goods in Nigeria. To discover only Nigeria dependable on importation to X – ray why then is steady rise in the price of imported goods these issues were addressed through theoretical and empirical approach within help of secondary an... Continue Reading
promotion as a strategic instrument in the sales of malt drinks
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to... Continue Reading
effective pricing strategies for introducing a new product in the market
(A CASE STUDY OF GLOBACOM GSM ENUGU METROPOLIE)
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources using questionna... Continue Reading
customer services in financial institutions, a step towards improving profitability
(A CASE STUDY OF UNION BANK PLC, OKO)
Due to the importance of customers service in the business world. many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, oko branch, which was used as a case... Continue Reading
marketing of agricultural products in anambra state
(A CASE STUDY OF SELECTED LOCAL GOVERNEMNT AREAS IN ANAMBRA STATE)
This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local government area in Anambra State. The research work handles the general concept of marketing from the beginning and tailors its diversion down to the marketing concept with an overall view of marketing... Continue Reading
pricing of agricultural products
(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of t... Continue Reading
impact of marketing research on business management in nigeria
The study assessed the extent of the effects of marketing research on the practice of business management in Nigerian organizations. Survey method was used. The target population was 15,600 registered members of the National Institute of Marketing of Nigeria (NIMN), comprising academic marketers, AM (2200), marketing practitioners, MP (9350) and ma... Continue Reading
the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis
(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading
the effect of physical distribution on the sales volume of beverage in enugu metropolis
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY)
The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the compan... Continue Reading
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