effective pricing strategies for introducing a new product in the market
(A CASE STUDY OF GLOBACOM GSM ENUGU METROPOLIE)
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources using questionna... Continue Reading
the importance of branding in the marketing of unilever products in enugu state
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.... Continue Reading
the attitude of nigerians towards made-in-nigerian products
(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industr... Continue Reading
effective marketing strategies for airlines operating in enugu metropolis
(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading
the role of product advertising on sales volum of companies
(A CASE STUDY OF NBL)
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the ... Continue Reading
the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis
(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading
the impact of television advertising on consumer brand preference for soft drink in a competitive market
(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading
the impact of product advertisement on sales volume of companies
(A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)
This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies. Continue Reading
strategies for introducing a new product in the market - [version 2]
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS)
This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected t... Continue Reading
problems and prospects of marketing in small-scale business in nigeria
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company. The data for the study were collecte... Continue Reading
effective marketing strategies for colour photo processing services
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Continue Reading
marketing problems and prospect of the bakery industry in enugu metropolis
(A CASE OF STUDY OF IFY BREAD INDUSTRIES)
This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study com... Continue Reading
the problems of marketing agricultural products in nigeria
(A CASE STUDY OF ALFA POULTRY)
In this research work, effort was made to X-ray the marketing of agricultural products in Eastern Nigeria a case study of Alfa Poultry. This is with view to presenting simple general problems in marketing of agricultural products in Eastern Nigeria and to make recommendations where necessary in order to find a lasting solution to these problems. Continue Reading
the role of advertising in motivating consumer brand preference for beverages in enugu metropolis
(A Case Study of Bournvita of Cadbury Nigeria Plc)
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staf... Continue Reading
the role of road transportation mode in the marketing of agricultural products
(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Continue Reading
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