improving advertising effectiveness in the marketing of consumer goods in nigeria
(A CASE STUDY OF EASTERN SHOP)
Ordinarily, the study on improving advertising effectiveness in consumer goods market in all departmental stores in Enugu is a rest and difficult task as a result, the study is limited to finding how effective advertising can be of help in the marketing of consumer goods in Enugu with special reference to eastern shop Ogui, Enugu. Continue Reading
an evaluation of product innovation as a strategy for the survival of manufacturing firms in nigeria
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which a... Continue Reading
the effect of market segmentation and positioning on company performance
(A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)
This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectiv... Continue Reading
effective marketing strategies for improved performance in the soft drink industry
Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out of the integration, in this ever-changing marketing environment. This work is done to find out the problems of soft drinks industry (7-up) as they pertain t... Continue Reading
the effects of world information flow imbalance on third world countries
(A CASE STUDY OF NIGERIA)
In essence, this research has examined and ascertained the degree of imbalance in global information between the north and the south and the effects of the world information flow on third world countries. This study also examined the meaning of culture and its role in international communication. Finally, the research date presented its discussio... Continue Reading
impact of marketing research in a small scale company
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU)
The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. • To know whether Juhel Pharmaceuticals conducts marketing research. • To determine the impact of marketing research on the company’s profitability primary and seconda... Continue Reading
packaging as a promo tool in the marketing of beauty care products
(A CASE STUDY OF PETALS ENUGU)
This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional, in order to increase sales and profitability of the product. b. To determine wheth... Continue Reading
the problems facing the establishment of banks in rural areas
(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and ret... Continue Reading
the impact of promotional activities on the marketing of goldenmorn products in enugu metropolis
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve... Continue Reading
marketing promotion in a depressed economy, problems and prospects
(A CASE STUDY OF CHOKIL LABORATORIES ENUGU)
The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same fun... Continue Reading
the problems and prospects of marketing petroleum products in nigeria
The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary... Continue Reading
the effect of sales force motivation on productivity
(A CASE STUDY OF EMENITE COMPANY ENUGU)
This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales force and to establishe... Continue Reading
the effectiveness of public relations in service industries
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure soli... Continue Reading
the effectiveness of public relations practice in the oil sector
(A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be influence by their publics which include, its staff, shareholders, customers and of course members of the press. Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
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