consumer preference for malta " guiness, maltina and vita " malt brands of malt drinks, in enugu urban
This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which to... Continue Reading
physical distribution management in brewery industries
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
The objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network. Chapter one contained a general discussion on distribution. It went further to find out if the company have dependable source of raw materials and from the objectives ... Continue Reading
the impact of advertising in the marketing of hotel services in enugu metropolis a case study of zodiac hotel ltd
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questio... Continue Reading
marketing research as a tool for profitability
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ENUGU)
This study focused on marketing research as a tool for profitability in the service industry, a case study of bottling company in Enugu. In order to carryout the study, the following objectives amongst others were states; - To ascertain the proportion of marketing bodget allocated to the marketing research activities in a given period in Nigeria... Continue Reading
application of marketing concept in marketing of hair dressing services
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)
This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading
the role of public relation as a tool for customer service industry
( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)
This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of public ... Continue Reading
the effectiveness of physical distribution of charis satchet water in enugu metropolis
(A CASE STUDY OF EJ COLLINCE COMPANY)
This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of cons... Continue Reading
impact of information technology in banking industry
(A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)
his project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that patronize ... Continue Reading
strategies for introducing a new product in the market - [version 2]
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS)
This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected t... Continue Reading
consumer brand preference in the purchase of beverage in enugu metropolis
The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the less privilege go for the locally processed brands. iii. To find out why people t... Continue Reading
the impact of product advertisement on sales volume of companies
(A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER)
This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies. Continue Reading
the marketing mix application in the marketing of places rentals services in ikeja metropolis
Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and ... Continue Reading
the role of public relations in improving nigeria international trade
(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)
Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utiliza... Continue Reading
physical distribution management in brewery industries - [version 2]
(A CASE STUDY OF NIGERIA BREWERY PLC)
The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of... Continue Reading
the effect of advertising on the sales volume of beverages in awka metropolis
(A CASE STUDY OF MILO, BOURNVITA AND VIATALO)
This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the resea... Continue Reading
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