Search result(s): 1 - 15 of 117 » Department » Marketing

small-scale industries development in anambra state: problems and prospects

(A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)

This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is needed for speedy growth and development especially for abilities ... Continue Reading

Marketing

the impact of effective management of resources in solving unemployment problem in nigeria

(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)

This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. Continue Reading

Marketing

the impact of tv advertising on the marketing of gsm. service in enugu metropolis

(A CASE STUDY OF MINT PLC)

This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising... Continue Reading

Marketing

the place of marketing in the service industries

(A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)

The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to t... Continue Reading

Marketing

the problems facing the establishment of banks in rural areas

(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and ret... Continue Reading

Marketing

the effectiveness of public relations in service industries

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)

The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure soli... Continue Reading

Marketing

the efficacy of sales promotion in the marketing of consumer product

(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)

Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as display... Continue Reading

Marketing

the role of nigeria export promotion council (nepc) in export promotion in nigeria

(A CASE STUDY OF ENUGU ZONAL OFFICE)

This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from s... Continue Reading

Marketing

application of marketing concept in marketing of hair dressing services

(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading

Marketing

the impact of marketing in the development of tourism in enugu state

The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that ... Continue Reading

Marketing

the effect of globalization on service industry in nigeria

(A CASE STUDY OF MAGNUM TRUST BANK PLC)

his research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviewed only in m... Continue Reading

Marketing

consumer brand preference in the purchase of beverage in enugu metropolis

The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the less privilege go for the locally processed brands. iii. To find out why people t... Continue Reading

Marketing

promotion as a strategic instrument in the sales of malt drinks

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to... Continue Reading

Marketing

a critical appraisal of the nigerian export promotion council strategies in the export of nigeria goods

The study attempted to examine the managerial input of NEPC and to critically appraise their promotion strategies and practices geared towards the export of Nigeria goods. This prompted the appraisal in the resources, the fundamental activities of Nigeria export promotion council. This was necessary because the councils success is determine by the ... Continue Reading

Marketing

the effect of sales promotion on the marketing of coca-cola brand of soft drinks in enugu urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplem... Continue Reading

Marketing

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