Search result(s): 1 - 15 of 151 » Department » Marketing

the impact of television advertising on consumer brand preference for soft drink in a competitive market

(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)

This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading

Marketing

application of marketing concept in marketing of hair dressing services

(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading

Marketing

influence of customer complaints handling on the marketing performances in the service industry

(A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA)

Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the... Continue Reading

Marketing

customer retention management in the hospitality industry

(A PROFILE OF THE HOTEL INDUSTRY IN DONEGAL)

Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the econo... Continue Reading

Marketing

the importance of branding in the marketing of unilever products in enugu state

This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.... Continue Reading

Marketing

the effect of cost control in nigeria breweries

(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)

It was observed that there were areas to theoretical cost, control techniques and those of production with regard to overhead cost control, the company uses flexible budget and standard costing which was reviewed is that in proactive, various analysis is not done in depth and not all items are analysed. Continue Reading

Marketing

the effective marketing strategies for road transport services

Transportation being mention earlier as a means by which goods are moved from one point to the other in order to create time and place utilities. Therefore in Peace Mass Transit we found out that pricing strategies was applied which happens as reduction from what other transporters collecting. It is the traditional variable in marketing of all th... Continue Reading

Marketing

the practice of corporate social responsibilities in the brewery industry

(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. Continue Reading

Marketing

marketing practices and consumer satisfaction in the hotel industry

(A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)

If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a ma... Continue Reading

Marketing

the impact of advertising in the marketing of hotel services in enugu metropolis a case study of zodiac hotel ltd

This research was carried to find out the â€�“impact of advertising in marketing of hotel service in Enugu metropolisâ€Â� using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interview... Continue Reading

Marketing

marketing research as a tool for profitability in the service industry

(A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS)

This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis. Continue Reading

Marketing

the effect of sales promotion on the marketing of coca-cola brand of soft drinks in enugu urban

This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplem... Continue Reading

Marketing

marketing of video club services in enugu state

(A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)

Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. Continue Reading

Marketing

the problems of marketing agricultural products in nigeria

(A CASE STUDY OF ALFA POULTRY)

In this research work, effort was made to X-ray the marketing of agricultural products in Eastern Nigeria a case study of Alfa Poultry. This is with view to presenting simple general problems in marketing of agricultural products in Eastern Nigeria and to make recommendations where necessary in order to find a lasting solution to these problems. Continue Reading

Marketing

the attitude of nigerians towards made-in-nigerian products

(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industr... Continue Reading

Marketing

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