Search result(s): 1 - 15 of 117 » Department » Marketing

the attitude of nigerians towards made-in-nigerian products

(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industr... Continue Reading

Marketing

the marketing problems and prospects of five star hotel in enugu metropolis

(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)

This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the quality of se... Continue Reading

Marketing

the effect of globalization on service industry in nigeria

(A CASE STUDY OF MAGNUM TRUST BANK PLC)

his research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviewed only in m... Continue Reading

Marketing

a critical appraisal of the strategies of exportation of made in nigeria goods

(A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)

The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical,... Continue Reading

Marketing

the influence of product quality on brand loyalty in nigeria

(A CASE STUDY OF EKWULOBIA RESIDENCE)

This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of Anambra State. Continue Reading

Marketing

evaluation of the impact of road network on the selling of agricultural products in anambra state

(A CASE STUDY OF NJIKOKA L.G.A, ANAMBRA STATE)

This research work problem into the place of impact of road network in the selling of agricultural products in Nigeria Anambra State. This study tries to identify the causes of road network in the selling of agricultural product, in addition of this research work in summary. Chapter one; this work entails the introduction, back ground of the study,... Continue Reading

Marketing

effective marketing strategies for colour photo processing services

(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)

The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Continue Reading

Marketing

the effectiveness of consumer service delivery in the fast food industry

(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)

This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: - To determine the relationship between service quality delivery and consumer satisfaction. Continue Reading

Marketing

the impact of advertising on sale of mobile phone in enugu metropolis

The study is to highlight the contributions of advertising and marketing principles on sales of mobile phones, the factor that determine demand, pricing and distribution of the service in Nigeria. The finding reveal that: a. more male avail themselves of mobile phone service than female as exemplified in the study where 66% of the respondents we... Continue Reading

Marketing

the effect of product advertising on a company's sales volume

(A case study of 7up bottling LTD 9th miles corner, Enugu State)

The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order to present ... Continue Reading

Marketing

the problems facing the establishment of banks in rural areas

(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and ret... Continue Reading

Marketing

the effect of segmentation in the target marketing of nbl plc in enugu state

This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and... Continue Reading

Marketing

pricing of agricultural products

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of t... Continue Reading

Marketing

the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis

(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading

Marketing

the role of advertising on the marketing of suitcase in enugu metropolis

(A CASE STUDY OF JUMATEX SUITCASE ENUGU)

This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the profitability o... Continue Reading

Marketing

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