Search result(s): 1 - 15 of 151 » Department » Marketing

the role of public relations in improving nigeria international trade

(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)

Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utiliza... Continue Reading

Marketing

the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis

(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading

Marketing

effective marketing of television service in enugu metropolis

(A CASE STUDY OF ENUGU TELEVISION (E.T.V))

The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. Continue Reading

Marketing

the role of marketing communication in effective of malt drinks in aba metropolis

(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication... Continue Reading

Marketing

marketing of communication services

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s numerous... Continue Reading

Marketing

effective pricing strategies for introducing a new product in the market

(A CASE STUDY OF GLOBACOM GSM ENUGU METROPOLIE)

To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources using questionna... Continue Reading

Marketing

the impact of television and newspaper advert in the marketing of consumer product in enugu metropolis

This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. Continue Reading

Marketing

the impact of promotion on consumer patronage of pharmaceutical companies

(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)

This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towa... Continue Reading

Marketing

the role of advertising in motivating consumer brand preference for beverages in enugu metropolis

(A Case Study of Bournvita of Cadbury Nigeria Plc)

This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staf... Continue Reading

Marketing

the effect of motivational policies and practice on sales force in nigeria banking industry

(A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI)

This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Brach. This topic was extensively overwhelmed with a view to understanding the subject matter. Data was collected from the members of staffs of First Bank of Nigeria Plc Nnewi Branch using questionnaire. Continue Reading

Marketing

marketing problems and prospect of the bakery industry in enugu metropolis

(A CASE OF STUDY OF IFY BREAD INDUSTRIES)

This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study com... Continue Reading

Marketing

marketing of family planning services in enugu urban

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.The research evaluated the effect... Continue Reading

Marketing

marketing of banking and financial service

(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.... Continue Reading

Marketing

marketing of video club services in enugu state

(A CASE STUDY OF OMEGA VIDEO CLUB SERVICE)

Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. Continue Reading

Marketing

impact of sales persons on the coporate growth potentials of a company

(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading

Marketing

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