Presented To

Department of Marketing


This research is on problems and prospects of marketing electricity services in Enugu state. A case study of NEPA headquarters, Enugu. It is made up of five chapters, each of the chapters dealt with a particular aspect of the research work.

The research work aimed at identifying the extent which marketing strategy is applied for effective and efficient NEPA services to customers. Four research questions were set. The instruments used for data collection was a questionnaire containing fourteen questions relating to the study

The sample size used was determined by the Nwana (1981) postulation as such 131 persons were used. The persons were NEPA staff which are also users. Response from the respondent were presented in tables and analyzed using simple percentage method only.

Finally, some recommendations and suggestions in some areas for further research were made. Among these recommendations are

i. NEPA should adopt the philosophy of marketing concept in its daily activities.

ii. Government should discourage the monopolistic syndrome practiced by NEPA

iii. NEPA should create room for effective bill distribution and meter reading.

These and more are the recommendations advanced to NEPA to assist them in the marketing of the electricity services.

NEPA is now known as Power Holding Company of Nigeria (PHCN).


Title page

Approval page



Table of contents

List of tables



1.0 Introduction

1.1 Backgrounds to the study

1.2 Statement of problem

1.3 Objective of the study

1.4 Research hypotheses

1.5 Scope of the study

1.6 Significance of the study

1.7 Definition Of Terms


2.0 Literature review

2.1 overview of electricity services in Nigeria

2.2 Electricity corporation of Nigeria

2.3 Niger dams authority

2.4 Nigeria electric power authority

2.5 Overview of marketing

2.6 Marketing of services

2.7 Marketing mix for electricity services

2.7.1 Product

2.7.2 Pricing

2.7.3 Distribution

2.7.4 Communication / promotion

2.8 Future development of NEPA

2.9 Summary of related literature reviewed


3.0 Research methodology

3.1 Research design

3.2 Area of the study

3.3 Population of the study

3.4 Sample size determination

3.5 Sampling procedure

3.6 Instrument of data collection

3.7 Validity of the instrument

3.8 Reliability of the instrument

3.9 Method of data collection

3.10 Method of data analysis


4.0 Present analysis and interpretation of data

4.1 Data presentation and analysis

4.2 Test of hypotheses


5.0 Summary of findings, recommendation and conclusion

5.1 Summary of findings

5.2 Recommendations

5.3 Conclusion

5.4 Limitations of the study



Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre

E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?

Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition

Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright