PROBLEMS AND PROSPECTS OF MARKETING ELECTRICITY SERVICES IN ENUGU STATE

(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)

By

Author

Presented To

Department of Marketing

ABSTRACT

This research is on problems and prospects of marketing electricity services in Enugu state. A case study of NEPA headquarters, Enugu. It is made up of five chapters, each of the chapters dealt with a particular aspect of the research work.

The research work aimed at identifying the extent which marketing strategy is applied for effective and efficient NEPA services to customers. Four research questions were set. The instruments used for data collection was a questionnaire containing fourteen questions relating to the study

The sample size used was determined by the Nwana (1981) postulation as such 131 persons were used. The persons were NEPA staff which are also users. Response from the respondent were presented in tables and analyzed using simple percentage method only.

Finally, some recommendations and suggestions in some areas for further research were made. Among these recommendations are

i. NEPA should adopt the philosophy of marketing concept in its daily activities.

ii. Government should discourage the monopolistic syndrome practiced by NEPA

iii. NEPA should create room for effective bill distribution and meter reading.

These and more are the recommendations advanced to NEPA to assist them in the marketing of the electricity services.

NEPA is now known as Power Holding Company of Nigeria (PHCN).

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgements

Table of contents

List of tables

Abstract

CHAPTER ONE

1.0 Introduction

1.1 Backgrounds to the study

1.2 Statement of problem

1.3 Objective of the study

1.4 Research hypotheses

1.5 Scope of the study

1.6 Significance of the study

1.7 Definition Of Terms

CHAPTER TWO

2.0 Literature review

2.1 overview of electricity services in Nigeria

2.2 Electricity corporation of Nigeria

2.3 Niger dams authority

2.4 Nigeria electric power authority

2.5 Overview of marketing

2.6 Marketing of services

2.7 Marketing mix for electricity services

2.7.1 Product

2.7.2 Pricing

2.7.3 Distribution

2.7.4 Communication / promotion

2.8 Future development of NEPA

2.9 Summary of related literature reviewed

CHAPTER THREE

3.0 Research methodology

3.1 Research design

3.2 Area of the study

3.3 Population of the study

3.4 Sample size determination

3.5 Sampling procedure

3.6 Instrument of data collection

3.7 Validity of the instrument

3.8 Reliability of the instrument

3.9 Method of data collection

3.10 Method of data analysis

CHAPTER FOUR

4.0 Present analysis and interpretation of data

4.1 Data presentation and analysis

4.2 Test of hypotheses

CHAPTER FIVE

5.0 Summary of findings, recommendation and conclusion

5.1 Summary of findings

5.2 Recommendations

5.3 Conclusion

5.4 Limitations of the study

References

Appendices