THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis.
    This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services.
    Four research questions are laid down which the researcher use to see if his views about the service have any impact in hotels.
    The problems that encounter by many hotels in effort to advertise their services in a services in a developing economy are also treated by review of related literature.
    The researcher carried out various researches in different hotel industries and data were obtained through questioners, oral interview, and by observation this comprises of primary and secondary data.
    Data that were obtained were analyzed,
    The following summary of finding was made by the research viz that advertising play important role in effective marketing of hotel services and maintenance of large market share and consumer sees advertising as a very good programme because of the entertainment rhythm. It was also found that there are many communication media available to hotels in advertising their services, the researcher ailed find out that Mac -Davos hotel have clear definition of authority among the staffs. The researcher also observed that the hotel lays much emphasis on rendering high quality services to their customers.
    The following recommendation were also made by the researcher that the hotel should embark on advertising to create awareness instead of relying on recommendation of customers, they should stress peculiar qualities they posses and remove any part that are bound to conflict with general behaviour of the society that is moral ethics and culture should be considered properly before embarking on any advertising programme, that advertising should be used to stimulated sales and entrances profitability instead of price reduction.
    In conclusion the researcher concluded that hotel should embark on advertising in marketing of their service it can also concluded that things like morality, ethnics and culture are bond to affect advertisement if they are not considered appropriately.

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE:    INTRODUCTION
1.1    Background of the Study
1.2    Statement of problem
1.3    Purpose of the study
1.4    Scope of study
1.5    Significance of study
1.6    Hypothesis formulation
1.7    Limitation of study
1.8    Definition of term

CHAPTER TWO:    LITERATURE REVIEW
2.1    Definition of Advertising
2.2    Role of Advertising in marketing of Hotel services
2.3    The impact of advertising on the marketing of Hotel services
2.4    The nature of advertising
2.5    The effects of advertising on marketing of Hotel services
2.6    The merit and demerits of advertising in a developing economy.
2.7    The impact of advertising in the marketing of Hotel services an overview.
2.8    Illustration showing the objective of advertising on marketing of Hotel services
2.9    Advertising strategies adopted by Mac-Davos Hotel in marketing of their services
2.10    The effectiveness of advertising in the marketing of Hotel services
2.11    References.

CHAPTER THREE:        RESEARCH METHODOLOGY
3.1    Sources of data collection
3.2    Sample technique
3.3    Population of study
3.4    Sample size determination
3.5    Research instrument for data collection.
3.6    Method of data analysis

CHAPTER FOUR:    PRESENTATION OF DATA ANALYSIS
4.1    Presentation, analysis, and interpretation of data.
4.2    Testing of hypothesis

CHAPTER FIVE:   
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION.
5.1    Summary of findings
5.2    Recommendations
5.3    Conclusion

Bibliography