THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

By

OKORO BIBIAM OGECHUKWU

Presented To

Department of Marketing

    The study was on the impact of marketing in the development of tourism in Enugu state.
    The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts.
    The data for this study were collected both from the primary and secondary sources. A pilot survey of the population was conducted to determine the sample size, on the course of the analysis, may problems were discovered to have hampered the effective and efficient performance of tourism industry in Enugu state. These findings are such as.

1.    Non application of marketing concepts or marketing activities like sale promotion.
2.    There is also no marketing department for the majority of the tourism organization.
3.    There is also lack of government commitment in the implementation of tourism policies.
4.    The tourism organization themselves have not been able to understand the environment they operate before fixing their prices.
5.    Inadequacy of fund has also been the major constraints for effective tourism development. Equally tourism industry itself is managed by people who are professional incompetent in the field of tourism. The researcher based on these findings recommended that tourism association should participate in the marking of tourism policies.

The adequate publicity should be given to the industry through sales promotion and advertising to create tourism awareness. That tourism organization should establish and run their own marketing department which should be headed by marketing professions for enhancement of tourism development. That the pricing policies of the different tourist organizations.

Title page
Approval page
Dedication
Acknowledgements
Abstract

CHAPTER ONE
1.1    Introduction
1.2    Background of the study
1.3    Statement of the problem
1.4    Objective of the study
1.5    Research hypothesis
1.6    Significance of the study
1.7    Limitation of the study
1.8    Definition of the term

CHAPTER TWO
2.0    Review of related literature
2.1    The impact of tourism
2.2    The service of tourism
2.3    Tourism potentials in Enugu state
2.4    Characteristics of tourism services
2.5    Marketing mix
2.6    Marketing strategy
2.7    Benefits
2.8    The needs for tourism development.

CHAPTER THREE
3.1    Research methodology and design
3.2    Population of the study
3.3    Sample size
3.4    Sampling technique
3.5    Treatment of data
3.6    Research instrument.

CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.1    Data presentation and interpretation
4.2    Test of hypothesis

CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1    Summary of findings
5.2    Recommendation
5.3    Conclusion
Bibliography
Appendix
Questionnaire
 
1.How long the staff of the tourist organization has been in office
2. Assessing the quality of services provided by their organizations
3. The organization sources of fund.
4. The price of adopted by the tourist organization leads to increase insides.
5. Factors that influence the price of the product.
6.    Setting the prices of their product
7.    Period the organization record greatest sales.
8.    Strategies adopted by various tourist organizations to attract customers for the service
9.    Advertising media used by the tourist organization.
10.    Whether the tourist organization have marketing department.
11.    Marketing strategy used by tourist organization to increase sales
12.    Distribution according to sex
13.    Distribution according to materials status
14.    Distribution according to academic qualifications
15.    Distribution according to age
16.    The quality to tourist products services offered.
17.    Distribution strategies adopted by tourist organization to attract customers.
18.    Tourist products provided by tourist organization in Enugu state leads to increase in sales.
19.    What the prices of tourist patronage on Enugu state.
20.    Promotional strategies of tourist organization in Enugu state leads to customer awareness.
21.    Assessing the environment the tourist centers in Enugu state operate.
22.    Distribution in terms of patronage
23.    Distribution according to sex
24.    Distribution according to marital status
25.    Distribution according age.