EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE

This research work "EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS"
in Enugu State using poultry farms in Ujodo Local Government Are is a study
that is crucial for the improvement of poultry establishment in Ujodo Local
Government as well as its effective and efficiency marketing.

The research is set out to address the following issues.

The effective and efficient marketing strategies adopted in Nigeria by
poultry farmers in Ujodo Local Government are of Emene community of Enugu
state.

-The relationship between price and quantity demanded by consumer.

-The extent to which 4ps of marketing functions are being performed by the
poultry farmers in Ujodo Local Government Area.

The research instrument used for data collection was mainly questionnaires
and oral interview.

The needed data were collected from the respondents, which composed of the
selected poultry farm. The data collected from respondents were exploited
by the operators in that particular industry with out an efficient
marketing system within the industry, the need for an effective and
efficient marketing system in the poultry industry becomes imperative.

Tabulated into frequencies and percentages, chi-square statistics where
used to analyze and test the various hypothesis.

DATA PRESENTATION AND ANALYSIES FINDING

- In personnel in the selected poultry establishment have a sound marketing
skill for Effective and the poultry products.

- That consumers are satisfied with the quantity of poultry products in the
study area.

- That there is positive correlation between promotional activities an
consumption of poultry products.

- That there is a positive correlation between the price of feeds and the
price of chickens and eggs. Based on the findings the researcher
recommends.

- Then the Government should aid there farmers by granting them loans for
the expansion of their farms and procuring modern equipments for grading
and processing.

- That poultry industry should be better considered in future allocation to
livestock.

- Consumers should be enlightened more on the need for protein in take in
their diets.

In conclusion since the potentials of an industry cannot be fully

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of problem

1.3 Objectives of study

1.4 Statement of hypothesis

1.5 Significant of the study

1.6 Scope of the study

1.7 Definitions of terms.

CHAPTER TWO LITERATURE REVIEW

2.1 Definition of marketing

2.2 The marketing mix

2.3 The poultry industry

2.4 System of fowl production

2.5 Collection and store of hatching eggs.

2.6 Marketing product quely pa cay of poultry products, distribution poultry product promotion of poultry product.

2.7 Problems faced in the marketing of poultry products.

CHAPTER THREE

RESEARCH METHOLOGY

3.1 Research design

3.2 Area of the study

3.3 Population of study

3.4 Sample size determination

3.5 Instrument for data collection.

3.6 Validation of research instrument.

3.7 Reliability of the instrument

3.8 Method of data analysis.

CHAPTER FOUR

DATA PRESENTATION ANALYSIS AND INTERPRITATION.

4.1 Data presence to analysis

4.2 test of hypotheses.

CHAPTER FIVE

FINDING AND RECOMMENDATIONS

5.1 Summary of findings

5.2 Recommendations

5.3 Conclusion

5.4 Emulations of the study

References

Appendix.