EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE

By

Author

Presented To

Department of Marketing

ABSTRACT

This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.

The research is set out to address the following issues.

The effective and efficient marketing strategies adopted in Nigeria by poultry farmers in Ujodo Local Government are of Emene community of Enugu state.

-The relationship between price and quantity demanded by consumer.

-The extent to which 4ps of marketing functions are being performed by the poultry farmers in Ujodo Local Government Area.

The research instrument used for data collection was mainly questionnaires and oral interview.

The needed data were collected from the respondents, which composed of the selected poultry farm. The data collected from respondents were exploited by the operators in that particular industry with out an efficient marketing system within the industry, the need for an effective and efficient marketing system in the poultry industry becomes imperative.

Tabulated into frequencies and percentages, chi-square statistics where used to analyze and test the various hypothesis.

DATA PRESENTATION AND ANALYSIES FINDING

- In personnel in the selected poultry establishment have a sound marketing skill for Effective and the poultry products.

- That consumers are satisfied with the quantity of poultry products in the study area.

- That there is positive correlation between promotional activities an consumption of poultry products.

- That there is a positive correlation between the price of feeds and the price of chickens and eggs. Based on the findings the researcher recommends.

- Then the Government should aid there farmers by granting them loans for the expansion of their farms and procuring modern equipments for grading and processing.

- That poultry industry should be better considered in future allocation to livestock.

- Consumers should be enlightened more on the need for protein in take in their diets.

In conclusion since the potentials of an industry cannot be fully

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of problem

1.3 Objectives of study

1.4 Statement of hypothesis

1.5 Significant of the study

1.6 Scope of the study

1.7 Definitions of terms.

CHAPTER TWO LITERATURE REVIEW

2.1 Definition of marketing

2.2 The marketing mix

2.3 The poultry industry

2.4 System of fowl production

2.5 Collection and store of hatching eggs.

2.6 Marketing product quely pa cay of poultry products, distribution poultry product promotion of poultry product.

2.7 Problems faced in the marketing of poultry products.

CHAPTER THREE

RESEARCH METHOLOGY

3.1 Research design

3.2 Area of the study

3.3 Population of study

3.4 Sample size determination

3.5 Instrument for data collection.

3.6 Validation of research instrument.

3.7 Reliability of the instrument

3.8 Method of data analysis.

CHAPTER FOUR

DATA PRESENTATION ANALYSIS AND INTERPRITATION.

4.1 Data presence to analysis

4.2 test of hypotheses.

CHAPTER FIVE

FINDING AND RECOMMENDATIONS

5.1 Summary of findings

5.2 Recommendations

5.3 Conclusion

5.4 Emulations of the study

References

Appendix.