THE ROLE OF PROMOTION IN MARKETING OF ELECTRICITY SERVICE

(A CASE STUDY OF POWER HOLDING)

By

Author

Presented To

Department of Marketing

ABSTRACT

The study the role of promotion in marketing of electricity services (NEPA) in Enugu Metropolis it has became necessary as this stage of our development to determine the extent of the implementation of the marketing concept in carrying out role of promotion in NEPA services.

Over the year, NEPA in Enugu metropolis has had to cope with the unco-operative consumers who have refused to settle their electricity bill promptly.

The method used for collecting relevant data for the study was the random sampling investment method two set of questionnaires were distributed, one for NEPA customers and NEPA officials totaling questionnaires respectively.

The role of promotion makes a significant contribution in the marketing process. It was also found that promotion has a positive effect on consumers the achieve (success). This, the right of role of promotion message has to be developed using the right media type.

The finding of the study shows that customer usually don’t pay their bills on time, customers who were discounted were not easily reconnection after payment.

The researcher recommended that NEPA should improve on it services such as distribution meter reading and reconnection people offer payment.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

Introduction

1.1 Background of study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Significance for emulations of hypothesis

1.5 Significance of the study

1.6 Scope of the study

1.7 Definition of terms

CHAPTER TWO

Review of relevant literature

2.1 The meaning of marketing promotion

2.2 Types of marketing promotion

2.3 The importance of marketing promotion

2.4 Marketing promotion management

2.5 Nepa and its services

CHAPTER THREE

Research methodology

3.1 Research design

3.2 Area of study

3.3 Population of the study

3.4 Sample and sampling procedure

3.5 Instrument for data collection

3.6 Validation of the instrument

3.7 Reliability of instrument

3.8 Method of data collection

3.9 Method of data analysis

CHAPTER FOUR

Data presentation and analysis

4.1 Data presentation and analysis

4.2 Test of hypothesis

CHAPTER FIVE

Discussion of finding, recommendation and conclusion

5.1 Discussion of finding

5.2 Implication of finding

5.3 Recommendation of finding

5.4 Conclusion

5.5 Limitation of study