PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU

(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)

By

DAGBUE RITA

Presented To

Marketing Department

📄 Pages: 69 🧠 Words: 7348 📚 Chapters: 5 🗂️️ For: PROJECT

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ABSTRACT

This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology
Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional mix in their activities. This no doubt have impacted negatively on operation of the institution. Questionnaire was prepared, analyzed in solving the problem. The finding was packed with starting revelations, revelation that had been impending the public image of educational institution especially those within the Enugu metropolis.
The researcher was able to unravel the following:

1.   That promotional activities have remained the best instrument
in the propagation of the existence of an entity, this the tertiary institutions in Enugu metropolis must come to term with.

2.   That these institutions uses various promotional activities in the promotion of their public image especially within the past five years.

3.   That some promotional activities were responsible for many people to discover their existence

4.   That these activities have contributed to attract the attention of the public, staff and students.

5.   That an effective use of these tools shall definitely improve the public image of these institution.
6.   It was also observed that potential students patronage of higher institutions is influenced by the charges including school fees of the institution concerned.

This clearly indicates that potential customers are price conscious.

TABLE OF CONTENT

Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE:   INTRODUCTION
1.1   Background of the Study
1.2   Statement of the problem
1.3   Objective of the Study
1.4   Research Questions
1.5   Significance of the Study
1.6   Scope of the Study
1.7   Definition of Terms

CHAPTER TWO:
LITERATURE REVIEW
2.1      Use of Out Reach/Satelite Campuses
2.2   personnal Selling And ESUT
2.3   publicity And Educational Institutions

CHAPTER THREE:   RESEARCH METHODOLOGY
3.1   introduction
3.2   area Coverage of the Study
3.2.1   Sources of Data
3.2.2   Secondary Sources of Data
3.2.3   Population of the Study
3.3   Determination of Sample Size
3.3.1   Sample Size for Staff
3.4   Method of Data Analysis
3.5   Selections And Construction of Research Instrument
3.6   Administration of Questionnaire

CHAPTER FOUR:
PRESENTATION ANALYSIS AND INTER-PRETATION OF DATA
4.1   Presentation and analysis of data
4.2   Test of Hypothesis

CHAPTER FIVE:
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1   Summary and Findings
5.2   Recommendations
5.3   Conclusion
Bibliography
Questionnaire