marketing of banking and financial service
(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)
Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.... Continue Reading
effective pricing strategies for marketing of new products
(A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE)
This study focused on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. Continue Reading
the effectiveness of public relations in service industries
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid c... Continue Reading
assessment of the practice of marketing concept in banking industries in nigeria
(A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)
The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by means of random ... Continue Reading
customer retention and business performance of hospitality industry
Customer satisfaction, relationship marketing, loyalty programs, data collection, complaints handling services, recovery strategies and post purchase follow up. The research process carried out by two phases, one descriptive in approach and one exploratory in approach. The researcher identified that by using triangulation it allowed the data from b... Continue Reading
customer retention management in the hospitality industry
(A PROFILE OF THE HOTEL INDUSTRY IN DONEGAL)
Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate this is of high importance. The Donegal hotel sector currently implements CRM strategies that have been updated since the economic ... Continue Reading
the role of public relations in marketing of burxin paint industry in anambra state
This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today's industries. The public relations as very important communication tool is been used in some of the organization su... Continue Reading
marketing practices and consumer satisfaction in the hotel industry
(A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a ma... Continue Reading
the impact of television advertising on consumer brand preference for soft drink in a competitive market
(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
This research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been divided into five chapters and the information was gathered through... Continue Reading
the impact of advertising on the marketing of banking services
(A CASE STUDY OF MICRO FINANCE BANK OKO)
This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. Advertising can be de... Continue Reading
small-scale industries development in anambra state: problems and prospects
(A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)
This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is needed for speedy growth and development especially for abilities ... Continue Reading
product development in the cable industry: problems and prospect
(A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)
This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study. A look at this problem has show that customer's wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make so... Continue Reading
customer services in financial institutions, a step towards improving profitability
(A CASE STUDY OF UNION BANK PLC, OKO)
Due to the importance of customers service in the business world. many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, oko branch, which was used as a case... Continue Reading
corporate advertising as an effecting promotional tool in the marketing of banking services
(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
This study on Continue Reading
an assessment of the physical distribution of soft drink
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of ... Continue Reading
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