the marketing problems and prospects of five star hotel in enugu metropolis
(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the quality of se... Continue Reading
the marketing of hotel service in warri metropolis
(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more informa... Continue Reading
the marketing of educational service
(A CASE STUDY OF IMT ENUGU)
This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student... Continue Reading
the importance of branding in the marketing of unilever products in enugu state
This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.... Continue Reading
the impacts of advertising on the marketing of hotel services in enugu metropolis
(A CASE STUDY OF MAC-DAVOS HOTEL)
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the adve... Continue Reading
the impact of tv advertising on the marketing of gsm. service in enugu metropolis
(A CASE STUDY OF MINT PLC)
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising... Continue Reading
the impact of transportation cost on consumers retail goods prices
(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)
his project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the re... Continue Reading
the impact of promotional activities on the marketing of goldenmorn products in enugu metropolis
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve... Continue Reading
the impact of marketing logistics on corporate profitability in the brewery industry
(A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to t... Continue Reading
the impact of marketing in the development of tourism in enugu state
The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that ... Continue Reading
the impact of effective management of resources in solving unemployment problem in nigeria
(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. Continue Reading
the impact of advertising on sale of mobile phone in enugu metropolis
The study is to highlight the contributions of advertising and marketing principles on sales of mobile phones, the factor that determine demand, pricing and distribution of the service in Nigeria. The finding reveal that: a. more male avail themselves of mobile phone service than female as exemplified in the study where 66% of the respondents we... Continue Reading
the impact of advertising in the marketing of hotel services in enugu metropolis a case study of zodiac hotel ltd
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questio... Continue Reading
the effects of world information flow imbalance on third world countries
(A CASE STUDY OF NIGERIA)
In essence, this research has examined and ascertained the degree of imbalance in global information between the north and the south and the effects of the world information flow on third world countries. This study also examined the meaning of culture and its role in international communication. Finally, the research date presented its discussio... Continue Reading
the effectiveness of public relations in service industries
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure soli... Continue Reading
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