THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS

(A CASE STUDY OF ROYAL ARK HOTEL LIMITED)

By

UWADIA STANLEY

Presented To

Department of Marketing

ABSTRACT

    The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.
    Relevant work relating to this project was reviewed in order to get more information on work to be carried out.  Both primary and secondary data was collected  in order to get the relevant information on the project work.  on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel.  Among the findings were:
1.    The service process of the organization is too long.
2.    There is no clear organizational chart.  
3.      There is no clear organizational chart
4.    Staff are not properly motivated in terms of salary.
5.     Their promotional tools were not effective
6.    staff  are not properly trained
7.    there is  no laid down rules for employment
In order to over come the problems listed above the following recommendation were made:
1.    That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department.
2.    That the management should make their service process to be short by way of standardization and documentation of service process incentive  given to customers are adequate.
3.    They should ensure that the promotional  incentive given to customers are adequate
4.    Clear organizational chart should be made so that it will not create confusion on whom to report to.
5.    The management should motivate their staff by way  of training and paying good salary
6.    The organization should make sure that more graduates with reasonable experience are employed into the organization.
In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.

TABLE OF CONTENTS

Title page                            ii
Approval page                         iii
Dedication                            iv
Acknowledgement                     v
Abstract                            vii

CHAPTER ONE            
Introduction    

Background of the study                1
Statement of problem                    5
Need for the study                    6
Objective or purpose of he study         6
Scope  and limitation of the study        8
Statement of hypothesis                8
Definition of terms                    9

CHAPTER TWO
Literature Review                    11

CHAPTER THREE        
Design of the study                    38
Population for the study                 38
Sample size                            39
Research instrument                     40
Questionnaire design                    41
Data collection                        42

CHAPTER FOUR
Presentation, analysis and Interpretation of data                43

CHAPTER FIVE
Summary of finding                    71
Conclusion                             73
Recommendation                         74
BIBLIOGRAPHY                              76
APPENDIX  I                            79
APPENDIX II                             82

    

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright